# Vegan-Friendly Restaurant Chain Menus Spice Grill Flame is Introducing Two New Categories By Michael Hemsworth | Published 2024-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spice-grill-flame References: [vegconomist](https://vegconomist.com/gastronomy-food-service/food-service/indian-restaurant-chain-sgf-vegan-menu/) & [sgfindia.in](https://www.sgfindia.in/)  [Spice Grill Flame](https://www.trendhunter.com/trends/readytoeat-meals) (SGF), the India-based vegetarian restaurant chain, is introducing a series of menu updates that will provide customers with a variety of [meat-free options](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas) to elevate their meal. The brand is introducing two categories including 100% [Plant-Based Protein](https://www.trendhunter.com/trends/thai-curry-patty) and Vegan, which are crafted using soy and respond to the changing preferences of consumers in India. This is particularly relevant with younger consumers with a recent study concluding that 46.5% of Gen Z students in India were receptive to the concept of switching to a plant-based diet, which is higher than Greek and British students. Founder Mr. Kewal Ahuja spoke on the SGF menu updates saying, "SGF is moving toward an inviting future where health-conscious options meet culinary excellence with the launch of our new vegan menu. Each dish embodies our dedication to providing nutritious, plant-based options without compromising on the rich flavors that our customers love.” Image Credit: SGF ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 18% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Expansion:** SGF's addition of 100% plant-based protein dishes represents a significant shift to accommodate health-conscious and environmentally aware consumers. - **Youth-driven Veganism:** The increasing acceptance of plant-based diets among Gen Z in India is driving restaurant chains to innovate their menus to capture this emerging market. - **Meat-free Menu Innovation:** With SGF creating new categories of meat-free options, there's a clear trend towards elevating plant-based cuisine to match traditional flavors and textures. ### Where This Applies - **Food and Beverage:** The introduction of comprehensive vegan-friendly offerings by SGF highlights a growing demand within the food and beverage industry for inclusive, sustainable dining choices. - **Restaurant Chains:** As restaurant chains like SGF innovate with plant-based menus, the industry is witnessing a transformation in dining experiences to meet evolving consumer preferences. - **Vegetarian Food Market:** SGF's new menu updates underscore the expanding vegetarian food market, particularly in regions where young consumers are increasingly adopting meat-free lifestyles. ## Related on Trend Hunter - [QSR Vegetarian Menus](https://www.trendhunter.com/trends/aw-canada.md) - [Indian Plant-Based Meat Brands](https://www.trendhunter.com/trends/plantbased-meat-brand.md) - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md) - [Plant-Based Indian Cuisine Products](https://www.trendhunter.com/trends/blue-tribe-products.md) - [Meat-Free Americana Restaurant Menus](https://www.trendhunter.com/trends/tgi-fridays-vegan-menu.md) - [Plant-Based Protein Options](https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn.md) - [Alternative Meat Snacks](https://www.trendhunter.com/trends/alternative-meat-snacks.md) - [Plant-Based Meat Delivery Services](https://www.trendhunter.com/trends/gooddot.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md)