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# Adventurous Spice Mixes
Laura Santtini's Flavo{u}r 21 Spice Collection Makes Bold Flavor Pairings

By Laura McQuarrie | Published 2014-09-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/spice-collection
References: [coolhunting](http://www.coolhunting.com/food-drink/flavour-21-spices.php) & [laurasanttini](http://www.laurasanttini.com/)

Flavo{u}r 21 is a [spice collection](https://www.trendhunter.com/trends/allrounder-seasonings) from Laura Santtini—a [chef, consultant](https://www.trendhunter.com/trends/mccormick-for-chefs) and restaurant manager who knows what tastes good. The collection is made up of all new spice combinations under mysterious names like The Seasoner, Abracadabra and Angel Dust.

The Seasoner, otherwise known as the 'Salt of the Earth' is ideal for adding a kick to dishes like salads and fish. It's made from an intriguing combination of dry spices including lemon peel, celery seeds and peony. While this is a light and refreshing spice mix, Abracadabra's base of [cumin and paprika](https://www.trendhunter.com/trends/za-atar-spice-blend) make it one that's better suited for anything you wouldn't mind getting a little charred on the barbecue. Finally, Angel Dust rounds out the trio with cinnamon, cacao and ginger making it ideal for sprinkling over warm breakfast dishes.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Unique Spice Combinations:** Exploring new and intriguing combinations of spices to create bold and unique flavors.
- **Creative Spice Names:** Using mysterious and whimsical names for spice blends to enhance the overall culinary experience.
- **Versatile Spice Mixes:** Creating spice blends that can be used in a variety of dishes for added flavor.

### Where This Applies

- **Food and Beverage:** Opportunity in the food and beverage industry to develop and market innovative spice blends.
- **Hospitality:** Disruptive innovation opportunity in the hospitality industry to incorporate unique spice combinations into menu offerings.
- **Consumer Goods:** Developing and packaging creative spice blends for consumer use in cooking and seasoning.

## Related on Trend Hunter

- [Functional Spice Collections](https://www.trendhunter.com/trends/functional-spice-collection.md)
- [Mashup Spice Mixes](https://www.trendhunter.com/trends/spicy-goddess-blends.md)
- [Spice Mixes Gift Boxes](https://www.trendhunter.com/trends/pr-spices.md)
- [Essential Spice Starter Kits](https://www.trendhunter.com/trends/essential-spice.md)
- [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md)
- [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md)
- [One-Step Spice Mixes](https://www.trendhunter.com/trends/just-spices.md)
- [Spice Starter Sets](https://www.trendhunter.com/trends/spice-starter-set.md)
- [Easy-to-Understand Recipe Seasonings](https://www.trendhunter.com/trends/allrounder-seasonings.md)
