# Color-Coded Spice Collections The Spice City Collection Features Vibrant Designs By Mishal Omar | Published 2017-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spice-city References: [thedieline](http://www.thedieline.com/blog/2017/7/11/spice-city) & [behance.net](https://www.behance.net/Tdiwan) The designer Tushar Diwan has designed the brand identity and packaging for the [Spice City](https://www.trendhunter.com/trends/spice-house-x-intelligentsia-coffee) brand, a collection of vibrant spices that "leave room for experimentation in the kitchen." The Spice City brand offers a [range of different herbs and spices](https://www.trendhunter.com/trends/spice-company), each of which are offered in clear glass jars with small labels. Each jar's lid features a different bold color that represents its contents, with the designer Tushar Diwan using color-coding to "help consumers decide on which flavors they want to incorporate." The bottles offer a much-needed distinction from the relatively plain spice bottles that are most common on the market. Spice City's vibrant flavors are reflected in their [vibrant packaging](https://www.trendhunter.com/trends/fruit-bliss), making the brand stand out in both taste and appearance. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 39% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Color-coded Spice Collections:** Brands can use color-coding to help consumers decide on which flavors they want to incorporate. - **Vibrant Packaging Designs:** Companies can use vibrant packaging designs to stand out in both taste and appearance. - **Experimentation with Spices:** Consumers are increasingly interested in experimenting with new spices and herbs from different cultures. ### Industries Being Reshaped - **Food and Beverage:** Food companies can create new product lines of color-coded spice collections to appeal to consumers. - **Packaging and Design:** Design companies can offer innovative packaging solutions for food and beverage brands. - **Culinary Education:** Cooking schools or online culinary courses can offer classes on using spices and herbs to create unique dishes. ## Related on Trend Hunter - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Customizable Spice Packs](https://www.trendhunter.com/trends/customizable-spice.md) - [Functional Spice Collections](https://www.trendhunter.com/trends/functional-spice-collection.md) - [Authentic Indian Spices](https://www.trendhunter.com/trends/authentic-indian-spices.md) - [Spice Mixes Gift Boxes](https://www.trendhunter.com/trends/pr-spices.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Nutrient-Enhanced Spices](https://www.trendhunter.com/trends/nutrientenhanced-spice.md) - [Traceable Hand-Picked Spices](https://www.trendhunter.com/trends/byadgi.md)