# Collaborative Spice Blend Packs Spiceology and Maker's Mark Elevate Americana Dishes By Kalin Ned | Published 2022-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spice-blend-pack References: [prnewswire](https://www.prnewswire.com/news-releases/spiceology-and-makers-mark-46-reimagine-family-recipes-with-four-new-spice-blends-301518929.html?tc=eml_cleartime) & [spiceology](https://spiceology.com/makers46/)  Through a strategic collaboration, chef-owned brand [Spiceology and](https://www.trendhunter.com/trends/makers-mark-spice-blend-flight-variety-pack) [Maker's](https://www.trendhunter.com/trends/five-spiced-old-fashioned) Mark—known for the Maker's Mark 46 bourbon—worked to elevate American family-favorite dishes with a custom spice blend pack. Before engineering the tasty seasonings, the two brands commissioned a survey from market research company [OnePoll](https://www.trendhunter.com/trends/rooftop-revival) to find out what are America's favorite dishes. The results revealed fried chicken, meatballs, and potato salad. The special release includes Bill's Recipe #46 Bourbon-Inspired Spice Blend, the Fried & True Umami Chicken Blend, the Mom's Meatballs Sweet & Sour Blend, and the Everything Potato Herbaceous Blend. These recipes rest on traditions that have been passed down through generations. While the last three are geared toward a special variety of dishes, Bill's Recipe #46 Bourbon-Inspired Spice Blend is versatile and all-purpose, spotlighting "spicy, smoky, and earthy-sweet ingredients with evocative flavor notes of caramel, vanilla, and spice on spice." Image Credit: Spiceology ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Custom Spice Blend Packs:** The trend of customizing spice blends is on the rise, offering opportunities for companies to tailor their products to specific customer preferences. - **Collaborative Product Development:** Collaborations between food brands and chefs can lead to innovative and unique flavor combinations that appeal to a wider audience. - **Heritage-inspired Flavors:** Creating spice blends that reflect cultural roots and traditional family recipes can provide a unique selling point and capture consumer interest. ### Industries Being Reshaped - **Food and Beverage:** Collaborative spice blend packs can create new product lines for food and beverage companies and expand their offerings. - **Market Research:** Market research companies can provide valuable insights for companies looking to create custom spice blends based on consumer preferences. - **Retail:** The popularity of custom spice blends presents an opportunity for retailers to offer unique and personalized products to their customers, setting them apart from competitors. ## Related on Trend Hunter - [Whiskey Themed Spice Flights](https://www.trendhunter.com/trends/makers-mark-spice-blend-flight-variety-pack.md) - [Beer-Infused Spice Blends](https://www.trendhunter.com/trends/beerinfused-spice-blends.md) - [Customizable Spice Packs](https://www.trendhunter.com/trends/customizable-spice.md) - [Fan-Backed Spice Blends](https://www.trendhunter.com/trends/spiceology-test-kitchen.md) - [Spirit-Inspired Food Seasonings](https://www.trendhunter.com/trends/weber-seasoning-blends.md) - [Mashup Spice Mixes](https://www.trendhunter.com/trends/spicy-goddess-blends.md) - [Collaborative Barbecue Marinades](https://www.trendhunter.com/trends/the-spice-house.md) - [Premixed Meal Spice Packets](https://www.trendhunter.com/trends/bookers-soul-food-starters.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md)