# 360-Degree Social Media Cameras The 'Insta360 Air' Spherical Camera Captures Everything Around You By Michael Hemsworth | Published 2016-12-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/spherical-camera References: [thegadgetflow](http://thegadgetflow.com/portfolio/insta360-air-spherical-camera/) & [insta360](http://www.insta360.com/) The 'Insta360 Air' is a spherical camera that works to enable users to go [live on social media](https://www.trendhunter.com/trends/instapocket) and provide an encapsulating photography experience without the need for bulky equipment. The 'Insta360 Air' camera works by being affixed onto the bottom portion of a smartphone via the charging port and instantly going to work to make photography much easier. When not being used with a smartphone, the 'Insta360 Air' can be used as a [panoramic webcam](https://www.trendhunter.com/trends/link-2-pro) that will enable users to shoot images like never before. The 'Insta360 Air' spherical camera comes in several color options including rose pink, matte black, white, silver and rich gold. The 'Insta360 Air' camera is compatible with a wide array of different smartphones to be used with versatility by different users. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **360-degree Photography:** The 'Insta360 Air' camera provides a seamless and immersive photography experience by capturing everything around the user. - **Live Streaming on Social Media:** The 'Insta360 Air' camera enables users to go live on social media platforms, creating a more interactive and engaging experience. - **Panoramic Webcams:** The 'Insta360 Air' camera can be used as a panoramic webcam, offering a new level of visual communication for users. ### Who This Affects Most - **Photography Equipment:** The introduction of 360-degree social media cameras like the 'Insta360 Air' opens up opportunities for innovation in the photography equipment industry. - **Social Media Platforms:** The ability to go live and provide 360-degree photography on social media allows for disruptive innovation within social media platforms. - **Webcam Technology:** The 'Insta360 Air' camera's functionality as a panoramic webcam presents disruptive innovation possibilities in the webcam technology industry. ## Related on Trend Hunter - [360°-Degree Action Cameras](https://www.trendhunter.com/trends/x5-camera.md) - [Low-Cost 360-Degree Cameras](https://www.trendhunter.com/trends/akaso-360.md) - [Immersive 360 camera debuts](https://www.trendhunter.com/trends/osmo-360.md) - [Dual Sensor 360 Cameras](https://www.trendhunter.com/trends/rs-1inch-360-edition.md) - [5G-Enabled 360-Degree Cameras](https://www.trendhunter.com/trends/nokia-360-camera.md) - [Pocket-Sized 3D Cameras](https://www.trendhunter.com/trends/qoocam-ego.md) - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Smartphone-Friendly Action Cams](https://www.trendhunter.com/trends/domono-smart-camera.md) - [Advanced AI-Enabled Action Cams](https://www.trendhunter.com/trends/insta360-ace-pro-2.md)