# Affordable Mineral Sunscreens The Ordinary SPFs Provide Protection Without Irritation By Riley von Niessen | Published 2018-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spfs References: [popsugar](https://www.popsugar.com/beauty/Ordinary-Launch-Sunscreens-44849384) & [theordinary](https://theordinary.com/) Affordable skincare and beauty brand [The Ordinary](https://www.trendhunter.com/trends/the-ordinary-white-papers) is set to expand its selection of offerings in the summer with the addition of a line of SPFs, which boast [mineral formulas](https://www.trendhunter.com/trends/blue-lizard-sunscreen) that enable them to be less irritating to sensitive skin types, and don't contain many of the harmful ingredients chemical alternatives have. The brand's founder, Tata Harper, explained the benefits of the formula by saying, "I prefer mineral sunscreen because of the way it works as a physical barrier and because of the potential health risks linked to [chemical sunscreens](https://www.trendhunter.com/trends/kaos-biore), particularly oxybenzone, which can affect hormones and cause allergies." The SPFs are set to launch in the coming weeks at The Ordinary stores, with affordable prices that will make them accessible to all. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Mineral Sunscreens:** Disruptive Innovation Opportunity: Develop affordable mineral sunscreen alternatives that are less irritating and contain fewer harmful ingredients than chemical options. ### Sectors Adopting This - **Skincare:** Disruptive Innovation Opportunity: Create new mineral sunscreen products and brands that cater to sensitive skin types and eliminate harmful ingredients. - **Beauty:** Disruptive Innovation Opportunity: Introduce affordable mineral sunscreen lines that prioritize skin health and minimize potential risks associated with chemical sunscreens. ## Related on Trend Hunter - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Friendly Mineral Sunscreen Lines](https://www.trendhunter.com/trends/aveeno-sunscreens.md) - [Next-Gen Mineral Sunscreens](https://www.trendhunter.com/trends/good-weather-skin.md) - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Dual-Action Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Mixable Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-cream-spf.md)