# Hydrating Invisible SPF Serums The SPF50 CabanaClear Water Gel Serum is Completely Clear By Laura McQuarrie | Published 2024-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum References: [happi](https://www.happi.com/contents/view_breaking-news/2024-02-27/naked-sundays-hits-target-shelves-/) & [us.nakedsundays](https://us.nakedsundays.com/en-ca/collections/cabana-collection-1/products/cabanaclear?variant=44934859981052)  [Naked Sundays'](https://www.trendhunter.com/trends/cabana-glow) [SPF50](https://www.trendhunter.com/trends/mineral-priming-lotion) CabanaClear Water Gel Serum is a sun protection product that invites people to experience a new era of care and forget what they know about [heavy, greasy formulas](https://www.trendhunter.com/trends/nongreasy-sunscreens) of the past that leave behind an undesirable white cast. This completely clear and invisible SPF product takes the form of a hydrating, water-based gel serum and it fuses skin-caring benefits with comfort and powerful protection. Despite having some of the world's strictest regulations on sunscreen products, Australia has challenged brands like Naked Sundays to get creative and innovate with their formulas. Australian-made skincare brand Naked Sundays has built a devoted following and the brand attributes its sophistication to its 800% growth in the US in 2023. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 73% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Transparent SPF Formulas:** The rise of transparent SPF products like the CabanaClear Water Gel Serum indicates a shift towards lightweight, non-greasy sun protection solutions. - **Hydrating Skin-care Technology:** Innovative water-based gel serums like Naked Sundays' SPF50 CabanaClear offer a blend of hydration, comfort, and powerful UV protection. - **Regulatory-driven Innovation:** Strict sunscreen regulations in countries like Australia are sparking creativity and pushing brands to reformulate sun protection products with novel approaches. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore advanced formulations that combine sun protection, hydration, and comfort in transparent SPF products. - **Cosmetics:** Cosmetics companies have the opportunity to develop water-based gel serums that offer invisible SPF protection while delivering skin-caring benefits. - **Regulatory Compliance:** Industries impacted by strict sunscreen regulations, such as skincare and cosmetics, can leverage innovation to meet compliance requirements while driving growth. ## Related on Trend Hunter - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Serum-Based Blue Sunscreens](https://www.trendhunter.com/trends/capsule-sunscreen.md) - [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md)