# GenAI Sunscreen Tests The SPF Truth Booth Shows People Their Future Skin With & Without Sunscreen By Laura McQuarrie | Published 2025-07-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/spf-truth-booth References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/haut-ai-launches-the-spf-truth-booth-see-your) & [haut.ai](http://www.haut.ai/spf-truth-booth)  Sometimes, a simple visual comparison showing sun-damaged versus protected skin is all it takes for people to truly grasp the long-term effects of UV exposure, and this is the idea behind [Haut.AI's](https://www.trendhunter.com/trends/skingpt) SPF Truth Booth. For UV Safety Awareness Month, the science-first skincare SaaS company developed a first-of-its-kind [GenAI](https://www.trendhunter.com/trends/wannabeauty-ai)-powered sunscreen effectiveness test that depicts long-term UV damage to inspire people to adopt better sun care habits. Powered by [SkinGPT](https://www.trendhunter.com/trends/skingpts-aging-model), the SPF Truth Booth lets people upload a selfie and see what their skin might look like in up to 10 years, with and without sunscreen. "SPF Truth Booth is more than just a digital filter," said Anastasia Georgievskaya, CEO of Haut.AI, "It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 68% | Activity: 68% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Genai-powered Visualizations:** The use of generative AI for visualizing potential future outcomes is becoming a unique method to influence consumer behavior by vividly demonstrating long-term effects. - **Personalized Skin Care Insights:** AI-driven tools that offer personalized insights into skincare routines based on projected outcomes create targeted awareness and can lead to better consumer engagement. - **Virtual Reality Skincare Simulations:** The integration of augmented and virtual reality with skincare technologies is transforming how consumers perceive and interact with preventive skincare solutions. ### Who This Affects Most - **AI-enhanced Skincare:** Incorporating AI technologies in skincare offers groundbreaking precision in simulating and predicting skin outcomes, enhancing customer awareness and product value. - **Digital Health and Wellness:** The melding of digital platforms with health and wellness insights provides a novel approach to preventative personal care, encouraging a tech-savvy audience. - **Consumer Education Technology:** Emerging tech platforms focused on consumer education transform how information about personal health and skincare is accessed and understood. ## Related on Trend Hunter - [GenAI Aging Simulators](https://www.trendhunter.com/trends/skingpts-aging-model.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Skincare-Centric AI Platforms](https://www.trendhunter.com/trends/skingpt.md) - [AI-Powered Sun Protection Advisors](https://www.trendhunter.com/trends/sunsolve-skincare-advisor.md) - [AI-Driven Skin Tools](https://www.trendhunter.com/trends/ai-skin-analysis.md) - [Revealing SPF Activations](https://www.trendhunter.com/trends/olay-solarium.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Advanced AI Skin Assessments](https://www.trendhunter.com/trends/hautai-face-analysis-30.md) - [AI-Assisted Skincare Ingredient Experiences](https://www.trendhunter.com/trends/skincare-ingredient.md)