# Hydrating SPF Serums The Resting Beach Face Serum is a Two-in-One Sunscreen-Moisturizer By Laura McQuarrie | Published 2020-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spf-serums References: [byrdie](https://www.byrdie.com/summer-beauty-launches-2020-5073154) & [everyday-humans](https://www.everyday-humans.com/products/resting-beach-face-spf30-sunscreen-serum) As an alternative to traditional cream sunscreens, [SPF](https://www.trendhunter.com/trends/moisture-sun-serum) serums are becoming more widely available and beloved by consumers for the skin support they provide without leaving behind an undesirable white cast. Everyday Humans' Resting Beach Face serum SPF takes the form of a two-in-one sunscreen moisturizer that can be used as the last step in a skincare routine. Thanks to its unique format, the product can be [reapplied as replenishing is needed](https://www.trendhunter.com/trends/spf-reapplication-mist), and the brand even notes that it can be pressed onto the face atop makeup with a sponge. The fast-absorbing formula helps to shield skin from UVA/UVB rays, all the while offering protection against free radicals, dehydration and environmental aggressors. Alongside hydrating hyaluronic acid, the SPF serum contains supergreens to nourish the skin. Image Credit: Everyday Humans ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating SPF Serums:** The proliferation of SPF serums that are more widely available and beloved by customers opens up opportunities for innovation in the skincare industry. - **Two-in-one Sunscreen-moisturizers:** Offering a two-in-one solution like Everyday Humans' Resting Beach Face serum SPF can disrupt the traditional sunscreen market. - **Reapplied as Replenishing Is Needed:** Allowing customers to reapply products as needed offers disruptive innovation opportunities for long-lasting usage in the cosmetic industry. ### Where This Applies - **Skincare Industry:** The rise of SPF serums offers new avenues for innovation within the skincare and beauty industry. - **Sunscreen Market:** Two-in-one sunscreen-moisturizers have potential to disrupt the traditional sunscreen market. - **Cosmetic Industry:** Innovation in creating products that can be reapplied as needed can promote long-term product usage. ## Related on Trend Hunter - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Broad-Spectrum Sunscreen Serums](https://www.trendhunter.com/trends/uv-filters-spf-45-serum.md) - [Complexion-Improving SPF Serums](https://www.trendhunter.com/trends/spf-50-drops.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md)