# Longevity Mineral Sunscreens eyeam's Daily SPF NOTOX is Boosted by Antioxidant Peptides By Laura McQuarrie | Published 2026-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spf-notox References: [eyeamworld](https://eyeamworld.com/collections/shop-all/products/daily-spf-notox) & [instagram](https://www.instagram.com/p/DbLMMT6DKOu/?img_index=1)  People want [no-white-cast mineral sun care products](https://www.trendhunter.com/trends/youthscreen) that feel comfortable, perform well under makeup, and won't clog pores, and eyeam's SPF NOTOX was made to deliver on all of those fronts, and share a formula with even more benefits. Unlike some sunscreens that stop at UV protection, this one combines [broad-spectrum zinc oxide mineral SPF 20](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50) with polyphenol-rich botanical actives to support healthier-looking skin and brain longevity. Formulated by a pharmacist and cosmetic scientist, SPF NOTOX unites the benefits of hard-working ingredients like high polyphenol olive, sea buckthorn, pomegranate, saffron and rosehip. As a psychodermatology brand, eyeam recommends [cleansing, moisturizing, then applying](https://www.trendhunter.com/trends/nongreasy-sunscreens) one to two pumps of SPF NOTOX, and affirming "I am protected." ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 69% | Activity: 68% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **No-white-cast Mineral SPF:** Sheer zinc-based formulas are reshaping daily sun care by meeting demand for comfortable protection that layers well under makeup without clogging pores. - **Longevity Skin Care:** Sunscreens infused with antioxidants, peptides, and polyphenol-rich botanicals signal a shift toward products positioned around long-term skin vitality and wellness benefits. - **Psychodermatology Beauty Rituals:** Mind-body positioning in personal care creates space for SPF products that pair functional protection with affirmations, emotional wellness, and daily self-care routines. ### Industries Being Reshaped - **Sun Care:** Mineral SPF innovation is moving beyond basic UV defense as brands refine texture, transparency, and multifunctional performance for everyday wear. - **Cosmeceuticals:** Clinically inspired ingredient blends are expanding opportunities for hybrid products that combine cosmetic elegance with science-backed skin support. - **Wellness Beauty:** The convergence of botanical actives, longevity claims, and mindful rituals reflects growing consumer interest in beauty products connected to holistic health. ## Related on Trend Hunter - [Multi-Tasking Replenishing Mists](https://www.trendhunter.com/trends/psa-skincare-dew-halo.md) - [Mood-Elevating Skincare](https://www.trendhunter.com/trends/xomd.md) - [Multi-Benefit Body Butters](https://www.trendhunter.com/trends/magnesium-glymphatic-sleepy-butter.md) - [Bi-Phase Magnesium Sprays](https://www.trendhunter.com/trends/magnesium-sprays.md) - [Emotional Wellness Neurocosmetics](https://www.trendhunter.com/trends/gotha-cosmetics-neuroaura.md) - [Psychodermatology-Inspired Skincare](https://www.trendhunter.com/trends/natural-spa-factory-skincare.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Multi-Benefit Bodycare](https://www.trendhunter.com/trends/hydrarepair-body-range.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md)