# Sun Protection Highlighters Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen By Laura McQuarrie | Published 2018-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spf-highlighter References: [allure](https://www.allure.com/story/petiue-spf-highlighter) & [petiue](https://petiue.com/) Petiue is introducing what it calls the world's first [SPF Highlighter](https://www.trendhunter.com/trends/cream-highlighter-sticks), which naturally enhances one's features, all the while combining the benefits of a [makeup and a skincare product](https://www.trendhunter.com/trends/spf-cushion) into one easy-to-use stick. To use the product, Petiue describes that it should be applied to areas of the face that one wants to accent or have appear lighter. As a result of using this project and enjoying the sun, Petiue also notes that "you'll be left with a semi-permanent illusion of contour and highlight." While many consumers are careful to apply a [sun protection product](https://www.trendhunter.com/trends/heaven-skincare) as the first step in their daily skincare routine, this unique product addresses the fact that sunscreen is rarely ever reapplied to the face throughout the day as a top layer. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **SPF Highlighters:** Opportunity to combine makeup and skincare benefits with sun protection in a single product. - **Enhancing Features:** Opportunity to create products that naturally enhance one's features while providing sun protection. - **Reapplication of Sunscreen:** Opportunity to develop innovative solutions for reapplying sunscreen throughout the day as a top layer. ### Where This Applies - **Beauty:** Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits. - **Skincare:** Opportunity for skincare companies to innovate and offer products that naturally enhance features while offering sun protection. - **Sunscreen:** Opportunity for sunscreen brands to develop new, user-friendly formats for reapplication throughout the day. ## Related on Trend Hunter - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Makeup-Friendly SPF Mists](https://www.trendhunter.com/trends/spf-reapplication-mist.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Makeup-Friendly Sunblock Sticks](https://www.trendhunter.com/trends/korean-sunscreen-stick.md)