# Tinted Mineral Sunscreens Australian Gold's Mineral SPF 50 Sunscreen Doubles as a Primer By Laura McQuarrie | Published 2017-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spf-50 References: [allure](https://www.allure.com/story/australian-gold-matte-sunscreen-oily-skin) & [intl.target](https://intl.target.com/p/australian-gold-botanical-mineral-sunscreen-tinted-face-sunscreen-lotion-spf50-3oz/-/A-51170744) Australian Gold's Botanical [SPF 50](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50) Tinted Face Mineral Lotion lightly adds colored coverage to the face along with SPF 50 to provide protection against the harsh rays of the sun. The [lightweight, hypoallergenic and fragrance-free formula](https://www.trendhunter.com/trends/hydrating-serum-lotion) was specifically formulated for [sensitive skin](https://www.trendhunter.com/trends/sos-faceguard-spf-30) and promises a "powdery-clean feel" that can be easily washed away with water. On top of providing protection from both UVA and UVB rays, the water-resistant formula is also nourishes the skin with antioxidants and vitamins from Australian botanical ingredients like eucalyptus. This sun protection product was specifically developed for the face, making it a great light and protective option for daily wear. The Australian Gold Botanical Line also includes various levels of SPF protection and sprays. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Mineral Sunscreen:** Creating new mineral sunscreen formulas that cater to specific consumer lifestyles and skin types. - **Tinted Sunscreen:** Developing tinted sunscreens that can double as makeup and provide additional skin care benefits. - **Botanical Sunscreen:** Using natural botanical ingredients for sun protection that also provide additional skin care benefits. ### Who This Affects Most - **Skincare:** Incorporating sunscreen into different skincare products and innovating the way consumers protect their skin from sun damage. - **Makeup:** Combining makeup and sun protection in one product and creating multi-functional cosmetics that offer additional skin care benefits. - **Natural Beauty:** Developing sunscreens that use natural, organic and locally sourced ingredients to cater to the growing demand for eco-friendly and sustainable beauty products. ## Related on Trend Hunter - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Portable Tinted Sunscreens](https://www.trendhunter.com/trends/tinted-sunscreen.md) - [Orange-Based Mineral Sunscreens](https://www.trendhunter.com/trends/100-mineral-sunscreens.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Gentle Broad Spectrum Sunscreens](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Friendly Mineral Sunscreen Lines](https://www.trendhunter.com/trends/aveeno-sunscreens.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md)