# London-Inspired Brand Releases The adidas SPEZIAL Design is Part of the Brand's Spring/summer 2019 By Kalin Ned | Published 2019-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spezial-design References: [adidas](https://www.adidas.ca/en/spezial) The [adidas](https://www.trendhunter.com/trends/handball-spezials) Originals SPEZIAL design has singled itself out as being a staple silhouette that draws audiences in with high-quality construction and a [timeless aesthetic](https://www.trendhunter.com/trends/adidas-6). The newly released range is geared to filling the brand's presence during the Spring/Summer 2019 season. The capsule is compromised by footwear, accessories, and clothing. Each silhouette — both shoe-wise and garment-wise, is inspired by the collection of renowned adidas collector Robert Brooks. With an emphasis on the individual's life in London, this drop internalizes Brooks' life, delivering items that subtly mirror it. A few SPEZIAL designs are a part of the Spring/Summer 2019 LINE. This includes the SILVERBIRCH SPZL (which pays tribute to the neighborhood in which Robert grew up), as well as the GLXY SPZL, the hybrid Earlham, and Gaea 950. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 91% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **London-inspired Designs:** Opportunity for brands to create designs reflecting the unique history and cultural identity of different cities. - **Capsule Collections:** Capsule collections offer brands a way to showcase a specific theme or inspiration, creating a targeted and cohesive product line. - **Sneaker Culture:** The popularity of sneaker culture continues to rise, providing opportunities for brands to create unique and trendy designs for collectors and enthusiasts. ### Where This Applies - **Fashion:** Fashion brands can explore new territories by featuring city-inspired designs and releasing capsule collections. - **Footwear:** Sneaker manufacturers can create new lines and designs inspired by regional cultures and collectors. - **Collectibles:** As sneaker culture continues to surge, collectibles industries are created and allow collectors to focus on their passion and unique items. ## Related on Trend Hunter - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Collaborative Sporty Exhibitions](https://www.trendhunter.com/trends/spezial-fc.md) - [Classic Lifestyle Shoes](https://www.trendhunter.com/trends/adidas-handball-spezials.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sportswear Imprint Art Exhibitions](https://www.trendhunter.com/trends/originals-newcastle.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Minimal Collaborative Summer Footwear](https://www.trendhunter.com/trends/wales-bonner-and-adidas-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)