# Psychedelic Surfer Shoes The Sperry Top-Sider Scandinavian Striper Campaign is Laidback Luxe By Michael Hemsworth | Published 2014-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sperry-topsider-scandinavian-striper-campaign References: [sperrytopsider](https://www.sperrytopsider.com) & [nikolajmoeller](http://nikolajmoeller.com) You might think that Sperry Top-Sider, a brand synonymous with just shoes, doesn't really foray into other styles, but the Sperry Top-Sider Scandinavian Striper campaign will help you see otherwise. Starring model Truls Nergaard, the Sperry Top-Sider Scandinavian Striper campaign blends a little bit of casual American style with international appeal by putting a distinct focus on the [versatility of the footwear brand](https://www.trendhunter.com/trends/flex-as-you-go). Putting a strong focus on [styles that are oh-so-sixties](https://www.trendhunter.com/trends/gelsekiran) and emphasizing a kind of [psychedelic aesthetic](https://www.trendhunter.com/trends/adidas-originals-new-campaign) that's constantly on the mind of the fashion-conscious, the Sperry Top-Sider Scandinavian Striper campaign pushes the brand forward in a direction that's more infantile and carefree. As opposed to sticking to the staples, Sperry Top-Sider is breaking boundaries and proving it isn't just a one trick pony. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Psychedelic Fashion:** There is a disruptive innovation opportunity by incorporating bright and bold psychedelic patterns into various fashion accessories such as bags and hats. - **International Brand Campaigns:** Companies can take inspiration from the Sperry Top-Sider Scandinavian Striper campaign to put a focus on their international appeal to find new customers and markets. - **Versatile Footwear:** Brands can innovate their shoe lines by showcasing the versatility of their shoes, proving they are not just for a single purpose or style. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate bold and bright psychedelic patterns into their designs to generate a vibrant and unique product line for customers. - **Shoe Manufacturing:** Shoe manufacturers can take inspiration from Sperry Top-Sider's versatile footwear showcasing to innovate and make their shoe lines more appealing to a broader range of customers. - **Marketing and Advertising:** Marketing and advertising firms can learn from the Sperry Top-Sider Scandinavian Striper campaign by using international appeal and casual styles to create more diverse and eye-catching marketing campaigns for their clients. ## Related on Trend Hunter - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Pre-Washed Leather Classic Footwear](https://www.trendhunter.com/trends/authentic-original-boat-show.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)