# Comparative Fail Blogs Siri vs. Starbucks Discovers Which of the Two Makes Worse Spelling Mistakes By Alyson Wyers | Published 2014-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/spelling-mistakes References: [designtaxi](http://designtaxi.com/news/369308/Siri-Vs-Starbucks-Who-Spelled-It-Better/) This blog compares hilariously horrendous spelling mistakes made by both [Apple's](https://www.trendhunter.com/trends/apple-drip) Siri and [Starbucks](https://www.trendhunter.com/trends/starbucks-green-dot-assist) baristas. Based out of Sweden, Alexander Norling runs the tumblr account called Siri vs. Starbucks. The side by side comparisons consist of the name attempting to be spelled, a screen shot of Siri's search and a picture of a labelled Starbucks cup. In some cases both make spelling mistakes, but more often than not it is Starbucks getting names entirely wrong. For example Siri called Savanna 'Savannah,' but a Starbucks employee went in a different direction with 'Steph.' There is the added comedy component of Alex having a Swedish accent, and Siri trying to interpret his English correctly. The tumblr also takes submissions from others. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Comparative Fail Blogs:** Creating blogs that compare the mistakes of two entities can engage audiences in a humorous way. - **User-generated Content:** Encouraging user-generated content from followers can create more content and lead to increased engagement. - **Humorous Content Marketing:** Using humor to engage audiences can be an effective way to market a brand or product. ### Where This Applies - **Social Media:** Platforms can be created or utilized to engage audiences through humor and user-generated content. - **Marketing:** Humor can be an effective tool to increase brand or product recognition and leads. - **Customer Service:** Tracking and analyzing customer service experiences can help businesses improve their operations. ## Related on Trend Hunter - [GenAI Coffeehouse Companions](https://www.trendhunter.com/trends/starbucks-green-dot-assist.md) - [Astrological Cafe Drinks](https://www.trendhunter.com/trends/starbucks-star-signs.md) - [Employee-Facing Automation Technology](https://www.trendhunter.com/trends/siren-craft-system.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Customizable Cafe Drink Menus](https://www.trendhunter.com/trends/official-starbucks-secret-menu.md)