# Modernized Mineral Water Cans S.pellegrino Now Offers Its Classic Sparkling Water in Sleek Cans By Laura McQuarrie | Published 2018-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spellegrino References: [prnewswire](https://www.prnewswire.com/news-releases/spellegrino-introduces-sleek-and-stylish-cans-300696079.html) & [sanpellegrino](http://www.sanpellegrino.com/) [S.Pellegrino](https://www.trendhunter.com/trends/spellegrino-and-future-brand) is now introducing its familiar sparkling mineral water in a new canned format for easy enjoyment. The sleek new cans draw inspiration from the design of the classic S.Pellegrino bottles, including the green color of their glass. This modernized packaging from the brand aims to help consumers make any occasion into a special one. For the utmost convenience, the S.Pellegrino cans are set to be made available to consumers in select markets for home and office delivery via ReadyRefresh by [Nestlé](https://www.trendhunter.com/trends/sanpellegrino-mixers). With the rise of low-alcohol and no-alcohol lifestyles, as well as consumers seeking healthier alternatives to soda, [sparkling water](https://www.trendhunter.com/trends/sparkling-mineral-water) has emerged as a sophisticated and appealing alternative that's currently challenging multiple beverage categories. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Sparkling Mineral Water:** The introduction of canned versions of classic sparkling mineral water offers an opportunity to disrupt the traditional bottled beverage industry. - **Sustainable Packaging Design:** The sleek and eco-friendly design of the modernized packaging offers an opportunity to disrupt the conventional beverage packaging industry. - **Rise of Healthier Beverages:** The increasing demand for healthier beverage options presents an opportunity for disrupting the traditional beverage industry and offering new and innovative products. ### Sectors Adopting This - **Beverage Industry:** The introduction of canned mineral water offers potential for disrupting the traditional bottled beverage industry and creating new market segments. - **Packaging Industry:** The shift towards sustainable packaging design presents an opportunity for addressing environmental concerns and disrupting the conventional beverage packaging industry. - **Health and Wellness Industry:** The increasing demand for healthier beverage options offers an opportunity for disrupting the traditional beverage industry and creating new market segments in the health and wellness industry. ## Related on Trend Hunter - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md) - [Modern Can Rebrands](https://www.trendhunter.com/trends/modern-can.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md)