# Elevated Fruity Mineral Waters S.Pellegrino Essenza is an Elegant, Refreshing Wine Alternative By Laura McQuarrie | Published 2019-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spellegrino-essenza References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4034-new-on-the-shelves) & [sanpellegrino](https://www.sanpellegrino.com/us/en/essenza-flavored-sparkling-water) People who are looking to decrease the amount of soda and alcohol they consume are turning to refreshing, flavorful and texture-rich alternatives like [sparkling water](https://www.trendhunter.com/trends/sparkling-mineral-water)—and [S.Pellegrino](https://www.trendhunter.com/trends/spellegrino-and-future-brand) Essenza is a line of flavored mineral water products that has the potential to be enjoyed as a stand-in for wine. When it comes to enjoying these products, the brand recommends pairing the S.Pellegrino Essenza Lemon & Lemon Zest with shellfish, fresh greens and seasonal fruit, while the Dark Morello Cherry & Pomegranate naturally complements chocolate desserts and red meat—much like [classic white and red wine pairings](https://www.trendhunter.com/trends/boutique-wine-water). The third and final S.Pellegrino Essenza flavor, Tangerine & Wild Strawberry, falls somewhere between the other two, offering an option that matches the intensity of medium-flavored dishes like fresh pasta and sautéed vegetables. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Flavored Mineral Water:** The trend of flavored mineral water is growing, providing opportunities for new innovative products. - **Alternative to Soda and Alcohol:** The trend of people seeking alternatives to soda and alcohol is growing, highlighting opportunities to create new refreshing and satisfying beverages. - **Wine Alternatives:** The trend of using mineral water as a stand-in for wine is emerging, creating opportunities to develop new products that match the flavor and complement food pairings. ### Who This Affects Most - **Beverage Industry:** The beverage industry can capitalize on the trend of flavored mineral water and alternative beverages to create innovative and desirable products. - **Health and Wellness Industry:** The health and wellness industry can tap into the trend of people seeking healthier beverage options and offer low-calorie, refreshing products. - **Hospitality Industry:** The hospitality industry can offer mineral water as a substitute for wine, catering to customers who want a non-alcoholic, sophisticated drink experience. ## Related on Trend Hunter - [Black Orange Sparkling Waters](https://www.trendhunter.com/trends/black-orange-black-raspberry.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md) - [Naturally Formulated Italian Sodas](https://www.trendhunter.com/trends/italian-sparkling-beverages.md) - [Sophisticated Bubbly Refreshers](https://www.trendhunter.com/trends/maison-perrier-forever.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md)