# Distant On-The-Go Photoshoots The Spellbound Spring/Summer 2012 Schmiechen Editorial is Indirect By Jordy E | Published 2012-07-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/spellbound-spring-summer-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/long-walk-pauline-schmiechen-by.html) & [blog.thespellboundmag](http://blog.thespellboundmag.com/) The Spellbound Spring/Summer 2012 'A Long Walk' photoshoot presents a distant and for the most part obscured look at model Pauline Schmiechen. The title references the casual stroll taken by Schmiechen as she weaved throughout [Starbucks](https://www.trendhunter.com/trends/starbucks-x-hello-kitty) shops, theaters and passing street cars. Benjamin Lindenkreuz's camera and skills were essential to A Long Walk. The photographer opted for a far-off approach, displaying stylist Lisa Trautmann's assortment of pea coats, turbans and relaxed native sweaters in an out of focus manner. In this way, Schmiechen's eclectic style and [couture apparel](https://www.trendhunter.com/trends/chanel-spring-summer-2026) are all visible, but are far from the primary focus of the Spellbound snapshots. Instead viewers may find an array of busy cosmopolitan activity, the very platform wherein [seasonal fashion statements](https://www.trendhunter.com/trends/siegelman-stable-1) are most frequently made. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 70% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Distant Photoshoots:** The use of far-off approaches in photoshoots presents an opportunity for creative and unique ways of showcasing fashion. - **Obscured Look:** Obscuring fashion in photoshoots may present a disruptive opportunity for brands to change the way they showcase their products. - **Casual Strolls:** Incorporating everyday activities like casual strolls in fashion photoshoots may present an opportunity for brands to connect with viewers on a personal level. ### Sectors Adopting This - **Fashion:** Fashion brands can explore using distant photoshoots and obscured looks to showcase their products in unique and creative ways. - **Photography:** Photographers can experiment with using far-off approaches and out of focus shots in their work to create intriguing and captivating visual stories. - **Marketing:** Marketers can leverage the use of everyday activities in fashion campaigns to connect with audiences in a more relatable and personal way. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)