# Retro Cinematic Editorials Spellbound in Vogue July 2011 Channels 40s Film Noir By Marissa Brassfield | Published 2011-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spellbound-in-vogue-july-2011 References: [fashiongonerogue](http://fashiongonerogue.com/lara-stone-frida-gustavsson-peter-lindbergh-vogue-july-2011/) & [vogue](http://www.vogue.com/) Spellbound in Vogue July 2011 features top models Frida Gustavsson and Lara Stone alongside actor Alexander Skarsgard in a [cinematic editorial](https://www.trendhunter.com/trends/the-tiger) that channels 40s film noir. Fashion editor Grace Coddington and photographer Peter Lindbergh combine creative forces for the storytelling editorial, weaving a tale about a complicated love triangle and infusing it with [opulent fashion](https://www.trendhunter.com/trends/auteur-studios-fall-2025) from [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Marc Jacobs and Miu Miu. Lara Stone plays the femme fatale in Spellbound in Vogue July 2011, while Frida Gustavsson is the alluring "other" woman. To his credit, Alexander Skarsgard's dapper, gentlemanly aesthetic would look right at home in a 40s movie. The dramatic Vogue U.S. editorial oozes sensuality, luxury and tension from image to image -- all the ingredients for a memorable magazine pictorial. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Cinematic Editorials:** Exploring the integration of cinematic elements and storytelling in fashion editorials presents opportunities for innovative collaborations between fashion and film industries. - **Film Noir Revival:** The resurgence of film noir aesthetics in fashion editorials opens up possibilities for creating nostalgic and visually captivating content that appeals to a modern audience. - **Fashion Storytelling:** The use of narrative and characters in fashion editorials allows for the development of immersive and engaging brand narratives that go beyond showcasing products. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the trend of cinematic editorials to create visually compelling campaigns that transport consumers into captivating narratives. - **Film:** The integration of fashion and film noir aesthetics in editorials creates opportunities for collaborations between fashion brands and filmmakers to create unique and captivating content. - **Publishing:** Publishers and magazines can explore the use of storytelling and cinematic elements in editorials to enhance reader engagement and create more immersive fashion content. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)