# Fashion Fog Dreamy, Surreal, Conceptual Photography Offers Spellbound Aesthetic By Nika Kubiak | Published 2009-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spellbound-editorials-dreamy-surreal-conceptual-beauty-by-amber-gray References: [ambergrayphotography](http://www.ambergrayphotography.com/) & [featureshoot](http://www.featureshoot.com/tag/amber-gray-photography/) Inspired by fantasies, photographer Amber Gray delivers chanting editorials. With the use of filters that soften the picture and the illusion of smoke, her photographs depict foggy scenes that result in very [dream-like photo sessions](https://www.trendhunter.com/trends/summer-dreaming-collection). These images are the result of carefully planned lighting and a purple dominant pallet. "I like to portray strong, vexing characters that have something more behind their gaze," Gray says. "I am very inspired by music and the dramatic new wave characters of my childhood who conjured so many [bizarre fantasies](https://www.trendhunter.com/trends/paranoid-fw25) that still fuel my imagination to this day." It’s a [romantic, nature-inspired collage](https://www.trendhunter.com/trends/chanel-spring-summer-2026) of daydreaming and fairness. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Conceptual Photography:** Explore the use of filters and illusions to create dream-like and surreal images in photography. - **Foggy Scenes:** Capture the ethereal and mysterious atmosphere of fog through photography. - **Dream-like Aesthetic:** Create enchanting and otherworldly visuals through carefully planned lighting and color schemes. ### Who This Affects Most - **Photography:** The photography industry can embrace the trend of conceptual and dream-like photography to offer unique and captivating visuals to clients. - **Fashion:** Fashion brands and magazines can incorporate dream-like and surreal visuals into their campaigns and editorials to evoke a sense of enchantment and captivate audiences. - **Art:** Artists can explore the use of fog and dream-like aesthetics in their work to create evocative and thought-provoking pieces. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Dream-Inspired Fragrances](https://www.trendhunter.com/trends/herms-hermessence.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)