# Hippie Roadtrip Lookbooks The Spell Designs Lookbook Features Free Spirits and the Open Road By Vasiliki Marapas | Published 2014-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spell-designs References: [c-heads](http://www.c-heads.com/2014/12/10/ashley-smith-by-ali-mitton-for-summer-of-angels-spell-designs-lookbook/) & [shop.spelldesigns](http://shop.spelldesigns.com/) Ali Mitton photographed bombshell Ashley Smith on a [hippie roadtrip](https://www.trendhunter.com/trends/travel-diaries-collection) through the Californian desert for the latest Spell Designs lookbook. The Australian label considered Ashley Smith a "muse" since she first appeared in a 2010 issue of Russh Magazine. Now, finally, the label was able to make its dream of working with her a reality. Smith perfectly embodies the [free-spirited, bohemian vibe](https://www.trendhunter.com/trends/tiger-and-the-monkey) of the company as she sojourns across the open road with her gruff, bearded and heavily-tatooed companion, decked out in loose, drapey garments with bold patterns and bright florals. The garments are accessorized with leather belts, sterling silver jewelry, adornments hand-carved from wood and bone, along with antique pieces and treasures, all of which complete the hippie look. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 95% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bohemian Roadtrip Fashion:** Opportunity for fashion companies to create collections inspired by road trips and bohemian style. - **Muse Marketing:** Opportunity for companies to identify and work with a 'muse' to embody their brand's aesthetic and values. - **Handcrafted Accessories:** Opportunity for companies to incorporate unique, handcrafted accessories to enhance the bohemian look and feel of their brand. ### Where This Applies - **Fashion:** Opportunity for fashion companies to embrace bohemian roadtrip fashion and incorporate it into their collections. - **Marketing and Advertising:** Opportunity for companies to identify and work with a 'muse,' as Spell Design did with Ashley Smith, to embody their brand and values in marketing campaigns. - **Craft and Artisanal Goods:** Opportunity for companies to expand their product line to include unique, handcrafted accessories that appeal to the bohemian market segment. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)