# Luxuy Car Cologne The Essence by Porsche Design By Alex Covert | Published 2008-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/speedy-scent-porsche-design-fragrance References: [luxist](http://www.luxist.com/2008/05/18/porsche-design-fragrance-for-men-debuts-this-fall/) This is an example of what a well-established name can do for a company. The Porsche Design Group has given us a multitude of non-car products including [fashion accessories](http://www.trendhunter.com/trends/porsche-design), [yachts](http://www.trendhunter.com/trends/fearless-68-porche-designs), [kitchens](http://www.trendhunter.com/trends/imm-cologne-2008-p7340-porsche-design-kitchen), [cell phones](http://www.trendhunter.com/trends/porsche-design-mobile-phone-p9521), [snow sleds](http://www.trendhunter.com/trends/porsche-kinderbob), [footwear](http://www.trendhunter.com/trends/footwear-and-driving-adidas-porsche-design-footwear), and more. You can now add a [men's fragrance line](https://www.trendhunter.com/trends/absolu-aventus) to the list, The Essence by Porsche Design. "The scent could generate up to $23.4 million in global retail sales during its first four months," according to WWD.com. The scent? Juniper, blueberry, Russian coriander, black pepper and Siberian pine to name a few of the “notes”. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Car Fragrances:** The trend towards luxury car brands expanding into fragrance lines presents opportunities for disruptive innovation in scent marketing and product collaborations. - **Brand Diversification:** The trend of established brands diversifying into non-core industries indicates the potential for disruptive innovation in product line extensions and brand partnerships. - **Premium Lifestyle Accessories:** The trend of luxury car companies expanding their product offerings into fashion accessories and other lifestyle products suggests opportunities for disruptive innovation in creating exclusive, high-end collaborations and limited-edition collections. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore disruptive innovation opportunities by venturing into fragrance lines, lifestyle products, and collaborations with other luxury brands. - **Fashion:** The fashion industry can capitalize on disruptive innovation by partnering with luxury car brands to create exclusive accessories and lifestyle products. - **Beauty:** The beauty industry can leverage disruptive innovation by collaborating with luxury car brands to develop high-end fragrance lines and unique scent marketing strategies. ## Related on Trend Hunter - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Opulent 90s Era Colognes](https://www.trendhunter.com/trends/ranger-station-rich-90s-dad.md) - [Limited Sophisticated Men's Fragrances](https://www.trendhunter.com/trends/absolu-aventus.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md)