# Super Swim Suits Break Speed Records Speedo LZR Swim Suit (Update) By Going Like Sixty | Published 2008-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/speedo-lzr-swim-suit-olympics References: [popsci](http://www.popsci.com/entertainment-gaming/article/2008-03/can-swimsuit-be-too-good) Can clothes be so performance-enhancing that the Olympics may not allow it's use? How about if it's a swim suit? Shall they all race in the buff? Speedo's LZR Racer is not just helping swimmers break records, they are smashing them. Therefore the swimming federation has ask Speedo to defend their design. Speedo admits its an advantage, just like other technology has changed sports. **Implications** - This innovative swimsuit hones in on the consumer desire to outperform other individuals. When designing products, companies should consider this group of motivated customers and use marketing tactics that target the need for success. The more determined consumers will appreciate the effort. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Performance-enhancing Apparel:** Opportunity for companies to develop innovative, high-performance clothing that enhances athletic performance. - **Advancements in Sports Technology:** Potential for disruptive innovation in the sports industry through the development of cutting-edge technology. - **Motivated Consumer Market:** Opportunity for companies to target motivated consumers who seek products that help them outperform others and achieve success. ### Sectors Adopting This - **Sports Apparel:** Opportunity for companies in the sports apparel industry to create performance-enhancing swimwear and other clothing items. - **Sports Technology:** Opportunity for companies in the sports technology industry to develop and market advanced equipment and devices for athletes. - **Fitness and Wellness:** Opportunity for companies in the fitness and wellness industry to cater to a market of motivated consumers seeking products and services to help them achieve their performance goals. ## Related on Trend Hunter - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Aquatic Fitness-Focused Innovations](https://www.trendhunter.com/trends/aquatic-fitness.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md)