# Selfie Road Signs The City of Antwerp's Creative Speeding Road Sign Makes Use of Selfies By Laura McQuarrie | Published 2014-09-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/speeding-road-sign References: [adsoftheworld](http://adsoftheworld.com/media/ambient/city_of_antwerp_selfie_speeding_sign) & [graagtraag.be](http://www.graagtraag.be) In Belgium, there are already speeding road sign displays that display either a happy face or a sad face, depending on whether a driver is adhering to the speed limits or not. Now, the city has taken this idea to the next level with its [Selfie Speeding Sign](https://www.trendhunter.com/trends/selfie-ai). The city has a campaign site where users can upload two photos of themselves, one happy and one sad. These crowdsourced images are used on [speeding signs](https://www.trendhunter.com/trends/intellino-signamic) in place of the happy and sad face icons, bringing the real faces of other people in the city to a driver's attention. Since these are people that a speeding driver could potentially harm in an accident, it really makes you think twice about [road safety](https://www.trendhunter.com/trends/drunk-driving-detection). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Crowdsourced Safety Awareness:** Crowdsourcing user-generated content for road safety awareness campaigns can increase engagement and produce more impactful campaigns. - **Personalized Road Signs:** Using real, personalized images of individuals on road signs can create a stronger emotional connection with drivers and encourage safer driving behavior. - **Smart Road Signs:** Incorporating technology like facial recognition and real-time data analysis into road signs can improve road safety by delivering more accurate information to drivers. ### Who This Affects Most - **Road Safety and Traffic Management:** The application of technology and innovative campaigns in road safety can disrupt the traffic management industry by providing more effective solutions for safer roads. - **Smart City and Iot:** Smart city initiatives can be implemented to integrate road signs with other connected devices in a city's infrastructure, enabling more efficient traffic management and better road safety. - **Social Media Advertising:** Crowdsourcing campaigns for road safety awareness can offer opportunities for social media advertising as user-generated content can be amplified through social media platforms to reach a wider audience. ## Related on Trend Hunter - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Traffic Light-Inspired Benches](https://www.trendhunter.com/trends/traffic-light-bench.md) - [AI-Powered Signage Apps](https://www.trendhunter.com/trends/parky-ai.md) - [Character-Like Roadway Bollards](https://www.trendhunter.com/trends/safety-bollard.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [AI Selfie Apps](https://www.trendhunter.com/trends/roast-my-selfie.md) - [Urban Robot Traffic Safety](https://www.trendhunter.com/trends/polis.md) - [AI-Powered Parking Solutions](https://www.trendhunter.com/trends/parking-sign-scanner.md)