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# Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team

By Joey Haar | Published 2018-01-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/speed-skating-suits
References: [wired](https://www.wired.com/story/under-armour-olympic-speed-skating-suit/)

After a controversial design for the 2014 Winter Olympics in Sochi, [Under Armour](https://www.trendhunter.com/trends/under-armour-x-joshua-vides) has once again designed the official speed skating suits for the US team ahead of PyeongChang 2018. Looking to shave off milliseconds wherever possible, the new suit employs clever design innovations that promise to make skaters as fast, mobile, and aerodynamic as possible.

Whether on the short track or the long track, fast and efficient speed skating suits can make a huge difference. While intuition might suggest that the suits should be as slick as possible, the opposite is actually the case. Under Armour's design features incredibly fine dimples, almost akin to a high-grade sandpaper, that create tiny pockets in the air that passes across the skater's body. This strategy breaks up the natural vacuum that gets created behind anything that air passes over — including speed skaters — and thus reduces drag.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 37% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Ultra-efficient Speed Skating Suits:** Under Armour's innovative dimpled design reduces drag for speed skaters.
- **Speed Skating Performance Optimization:** Designing suits with clever innovations to enhance speed, mobility, and aerodynamics.
- **Advanced Materials for Speed Skating Suits:** Exploring new materials and technologies to improve performance in speed skating suits.

### Where This Applies

- **Sports Apparel:** Opportunities to develop innovative speed skating suits for various sports.
- **Sporting Goods Manufacturing:** Meeting the demand for highly efficient speed skating suits with cutting-edge design and technology.
- **Sports Equipment Retail:** Providing high-performance speed skating suits to athletes and professionals in the speed skating community.

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