# Speed Reading Web Ads Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power By Laura McQuarrie | Published 2014-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/speed-reading-online References: [digitalbuzzblog](http://www.digitalbuzzblog.com/cellcom-the-speed-reading-banner/) & [cellcom.co.il](http://www.cellcom.co.il/Pages/default.aspx) In order to show off the power of its new 4.5G network, Cellcom set up a unique experience for [speed reading online](https://www.trendhunter.com/trends/bookread), mimicking the way many young Internet users like to consume content. The 4.5G network is about three times the speed of a 3G network, and in order to simulate how much faster [web browsing](https://www.trendhunter.com/trends/slow-internet) could be, The Speed Reading Banner was set up. Most people are capable of reading about 180 words per minute, although a lot of time is wasted on moving the eye left and right. In order to speed up this process, The Speed Reading Banner uses a technique called Rapid Serial Visual Presentation, which flashes readers only one word at a time, letting them take in about 400 words per minute. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Rapid Serial Visual Presentation:** Using Rapid Serial Visual Presentation (RSVP) technique to enhance reading speed and comprehension. - **4.5G Network:** Leveraging the power of 4.5G networks for faster web browsing and content consumption. - **Speed Reading Online:** Exploring the benefits of speed reading techniques in online environments. ### Sectors Adopting This - **Telecommunications:** Implementing Rapid Serial Visual Presentation (RSVP) technique to improve content delivery and user experience in telecommunications. - **Advertising:** Leveraging the capabilities of 4.5G networks to create innovative and engaging ad formats, such as speed reading banners. - **Education:** Incorporating speed reading techniques in online educational platforms to enhance reading efficiency and knowledge acquisition. ## Related on Trend Hunter - [Eye Strain-Reducing Browser Extensions](https://www.trendhunter.com/trends/page-pacer.md) - [Speed-Enhancing Reading Tools](https://www.trendhunter.com/trends/bolder-reading.md) - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [Progressive Interactive Reading Tools](https://www.trendhunter.com/trends/online-text-reader.md) - [Focused Reading Tools](https://www.trendhunter.com/trends/smart-reader.md) - [Ultra-Efficient Fiber Internet Services](https://www.trendhunter.com/trends/fiber-internet-service.md) - [Automated Scrolling Tools](https://www.trendhunter.com/trends/auto-scroll-and-read.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Telecom Connectivity Speed Boosts](https://www.trendhunter.com/trends/comcast-xfinity-speed.md)