# Speed Bumps to Promote Fries Creative McDonald's Shakevertising Campaign By Ayman | Published 2009-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/speed-bumps-to-promote-fries-creative-mcdonalds-campaign References: [adsoftheworld](http://adsoftheworld.com/media/ambient/mcdonalds_shaker_fries_speed_bump) Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention. The latest is a [McDonald](https://www.trendhunter.com/trends/food-truck-billboard)’s [outdoor campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) by DDB New Zealand that promotes the new McDonald’s [Shaker Fries](https://www.trendhunter.com/trends/shaker-system) (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump. The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 14% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Speed-bump Advertising:** Advertising products and services using speed bumps as a moment to catch customer attention. - **Creative Outdoor Campaigns:** Creating innovative and attention-grabbing outdoor campaigns to market products and services. - **Interactive Advertising:** Using interactive advertising techniques such as shaking the product along with speed bumps to engage and entice customers. ### Industries Being Reshaped - **Fast Food Chains:** Fast-food chains can adopt creative outdoor campaigns featuring interactive advertising techniques to lure customers and promote new products. - **Advertising:** The advertising industry can innovate and create disruptive marketing campaigns by exploring new mediums and forms of interactive advertising. - **Automobile:** The automobile industry can explore opportunities to partner and promote products and services in conjunction with interactive advertising techniques in outdoor campaigns. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md)