New York Times bestselling author and keynote speaker Jeremy Gutsche shares his best speeches on innovation in a series of short videos that focus on the six key patterns of opportunity featured in his new novel, 'Better and Faster: The Proven Path to Unstoppable Ideas.' Individuals can harness these patterns to uncover their next big breakthrough.
In this particular pattern video, Gutsche dives into how divergence can be leveraged to break free from popular movements. Gutsche uses toy manufacturer Ugly Dolls as a case study to highlight how businesses can deviate from the mainstream--in this case, the traditional notions of beauty--to create subversive, personalized and luxurious products. Ugly Dolls has made a name for itself in the business of ugly by selling adorable monster dolls and tapping into a previously untouched market.
IDEAS FROM THE INNOVATION KEYNOTE SPEAKER:
1. What do people hate about your INDUSTRY?
2. How could you be more CUSTOMIZED, more unique or different from the mainstream?
Check out more innovation keynote pattern videos HERE and pick up your copy of Better and Faster HERE.