# Gen Z Voter Campaigns Snapchat's Speech to Street Encourages Young People to Vote By Laura McQuarrie | Published 2021-05-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/speech-to-street References: [thedrum](https://www.thedrum.com/creative-works/project/vmlyr-snapchat-speech-street) Snapchat and VMLY&R teamed up to create the Speech to Street campaign, which encourages [Gen Z](https://www.trendhunter.com/trends/asian-american-youth-election-campaign) to vote in the UK local council elections on May 6th. The campaign aims to give young people a way to express what they're most passionate about, including issues like mental health, NHS Healthcare availability, homelessness and jobs. The campaign uses [augmented reality lenses](https://www.trendhunter.com/trends/snap-lens-studio) so that Snapchat users can amplify their voice on the platform and encourage their friends to do the same, as well as get out and vote. The data-powered AR lenses share stats that report the percentages of people who are passionate about certain topics, and are pressing for change. Speech to Street is a first-of-its-kind project, as it was chosen by the [Snapchat Creative Council](https://www.trendhunter.com/trends/voter-campaign) as its first support initiative. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Key Themes Behind This Trend - **Gen Z Voter Engagement:** The Speech to Street campaign highlights the potential for augmented reality technology to stimulate younger voter turnout. - **Social Media Activism:** This campaign demonstrates the creative use of social media platforms to create movements and advocate for change. - **Data-driven Advocacy:** The use of data to inform users about popular issues creates a more informed and engaged electorate. ### Where This Applies - **Political Marketing:** Creative campaigns like Speech to Street can provide opportunities for political marketers to engage younger audiences in the political process. - **Augmented Reality:** Innovative campaigns like Speech to Street illustrate the potential of AR technology to facilitate user engagement and advocacy. - **Social Media:** The Speech to Street campaign highlights the power of social media to mobilize people around important issues and encourage action. ## Related on Trend Hunter - [AR Voter Campaigns](https://www.trendhunter.com/trends/voter-campaign.md) - [Gen Z-Targeted Voting Features](https://www.trendhunter.com/trends/election-center.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Gen Z Voter Engagement Initiatives](https://www.trendhunter.com/trends/asian-american-youth-election-campaign.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [QSR Gen Z Campaigns](https://www.trendhunter.com/trends/chipotles-snapchat-lens.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md)