# Speculoos S'mores Cookie Kits Little Belgians' Speculoos S'mores Put a Twist on a Campfire Treat By Katherine Pendrill | Published 2017-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/speculoos-smores References: [littlebelgians](http://littlebelgians.com/product/speculoos-smores-kit/) [Little Belgians](https://www.trendhunter.com/trends/classic-brookie) recently debuted Speculoos S'mores cookies for the hot summer days ahead. Perfect for enjoying by the campfire or in the kitchen, the new cookie sandwiches are a gourmet take on a classic summer treat. The Speculoos S'mores kit from Little Belgians is a cookie-making pack that comes with all the ingredients to make DIY s'mores. The kit starts with the brand's signature speculoos cookies, which are then topped with [fluffy vanilla marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow) by The Candy and rick dark chocolate by [TCHO](https://www.trendhunter.com/trends/tcho-lemon-twist). The cookie sandwiches are designed to be prepared over the campfire or at home in the oven. By using light-spiced speculoos biscuits instead of graham crackers, this s'mores kit by Little Belgians offers a more adult way to enjoy a childhood summer staple. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet S'mores Kits:** Creating DIY s'mores using gourmet ingredients and unique flavors offers an opportunity for a disruptive innovation in the camping and outdoor recreation industry. - **Alternative Ingredients:** Replacing traditional graham crackers with unique biscuits or cookies opens up possibilities for disruptive innovation in the baking and confectionery industry. - **Campfire-inspired Snacks:** Developing campfire-inspired snacks that can be enjoyed both indoors and outdoors presents a disruptive innovation opportunity in the food and beverage industry. ### Where This Applies - **Camping and Outdoor Recreation:** By offering gourmet s'mores kits, businesses can disrupt the traditional camping and outdoor recreation industry, providing a more sophisticated and enjoyable experience for consumers. - **Baking and Confectionery:** Introducing alternative ingredients, such as speculoos biscuits, in s'mores kits can disrupt the traditional baking and confectionery industry, offering unique and flavorful options for consumers. - **Food and Beverage:** Creating campfire-inspired snacks that can be enjoyed in various settings, including indoors, can disrupt the food and beverage industry, providing innovative and nostalgic products for consumers. ## Related on Trend Hunter - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md)