# Mega Cola Movie Displays Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta By Jason Soy | Published 2011-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spectacular-coca-cola-3d-125th-anniversary-illumination References: [ohgizmo](http://www.ohgizmo.com/2011/05/17/coca-cola-decides-to-go-the-subtle-route-to-celebrate-their-125th-anniversary-turns-their-hq-into-a-giant-display/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [obscuradigital](http://www.obscuradigital.com/work/detail/coca-colas-125th-anniversary/) The [Coca-Cola](https://www.trendhunter.com/trends/3d-coca-cola-billboard) 3D 125th Anniversary Illumination is the beverage powerhouse's little way of celebrating its 125 years of soda contribution to the world. Coca-Cola has kept it low key; it only chose to transform its entire headquarters into a mega projection screen -- no big deal. Coca-Cola and Obscura Digital, the two industry leaders of their respective fields, worked together to transform the walls of Coca-Cola’s Atlanta headquarters into a movie screen. The canvas that was stretched over the building covers 200,000 square feet and is over 26 stories high. You can expect to see a celebratory showcase of [Coke](https://www.trendhunter.com/trends/coke-spiced)’s legacy, but don’t be surprised to see a few [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) pictures in the 2-hour show as well. If you’re in Atlanta and want to check out this spectacular Coca-Cola 3D 125th Anniversary Illumination first hand, you can do so Thursday, Friday and Saturday nights from 9 to 11 p.m. during the month of May. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Large-scale Building Projection:** Companies can utilize large-scale building projection technology to create immersive brand experiences for customers and to celebrate milestones. - **3D Mapping Projection:** The use of 3D mapping projection can create stunning visual displays that capture the attention of consumers and promote brand recognition. - **Interactive Projection:** Brands can use interactive projection technology to create engaging and memorable experiences for customers, increasing brand affinity and loyalty. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry could use large-scale projection technology to advertise their products and create immersive brand experiences for consumers. - **Entertainment Industry:** Large-scale projection technology could be used in the entertainment industry to create immersive experiences for audiences, from concert visuals to theme park attractions. - **Event Planning Industry:** Event planners could leverage large-scale projection technology to create unique and memorable experiences for attendees, enhancing the overall impact of an event. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)