# Custom Connected Eyeglass Pop-Ups The Snap Spectacles Pop-Up is On Display at Harrods in London By Joey Haar | Published 2017-07-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spectacles-popup References: [pymnts](http://www.pymnts.com/news/retail/2017/snap-opens-pop-up-shop-in-harrods/) & [techcrunch](https://techcrunch.com/2017/07/21/snap-tests-the-retail-waters-by-selling-spectacles-in-harrods/) [Snap Inc.](https://www.trendhunter.com/trends/specs), the company behind [Snapchat](https://www.trendhunter.com/trends/ar-locker-room), made a splash when it released a piece of hardware called 'Spectacles,' and the company continues to push sales on that product with the new Spectacles pop-up in [Harrods](https://www.trendhunter.com/trends/lucky-collection), London's posh department store. Spectacles were previously only available out of Snap's purpose-built vending machines (called 'Snapbots'), so the new Spectacles pop-up shows that Snap is looking to expand its connected eyeglasses to the general public. The Harrods pop-up offers much of the same customization as the Snapbots themselves, giving customers their choices of Spectacle color as well as a look at the footage that the lenses take through a smartphone connected to the kiosk. The kiosk also has a mirror, just like a traditional sunglasses hut, to give consumers the chance to see how the tech-laden lenses look on them. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Connected Retail Pop-ups:** The success of Snap's Spectacles pop-up in Harrods demonstrates a trend towards technology-fashion collaborations in creating custom pop-up experiences. - **Smart Eyewear:** As connected eyewear gains popularity, companies can capitalize on the trend by integrating augmented reality and other innovative features into their products. - **Fashionable Wearable Tech:** Fashion brands can expand into the wearable technology industry by designing stylish and practical wearable tech accessories such as Spectacles and other connected eyewear products. ### Where This Applies - **Retail:** Retailers can create immersive and customized shopping experiences by integrating technology into their pop-up shops, such as displaying footage from connected eyewear cameras. - **Eyewear:** Eyewear companies can innovate by creating smart eyewear with advanced features such as augmented reality and other capabilities beyond traditional eyewear. - **Fashion:** Fashion brands can enter the wearable tech industry by designing stylish and functional products that integrate technology, creating a new market for trendy, tech-savvy consumers. ## Related on Trend Hunter - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Tech-Enabled Smart Glasses](https://www.trendhunter.com/trends/specs.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Compact AR Glasses](https://www.trendhunter.com/trends/spectacles-gen-5.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [AI-Powered AR Smart Glasses](https://www.trendhunter.com/trends/ai-powered-ar-smart-glasses.md)