# Generous Greeting Cards Species Spectrum Raises Awareness of Animal Rescue By Tiana Reid | Published 2012-07-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/species-spectrum References: [facebook](https://www.facebook.com/speciesspectrum) & [speciesspectrum](http://speciesspectrum.com/) The Species Spectrum tagline is "supporting rescue animals through creative business" and that's exactly what it does. By aiming to create a positive brand when it comes to animals that need support, this pet-friendly business offers a variety of products including photography of endangered species like the Mexican Gray Wolf, [recycled greeting cards](https://www.trendhunter.com/trends/wag-n-wash) of guinea pigs, horses, cats, parrots and more, as well as 30mm sterling silver pendants featuring animals such as bears, raccoons and catfish. The company also pledges to donate 10% of their own profits toward smaller [animal-related non-profits](https://www.trendhunter.com/trends/pawsperity) that do their best to be kind to other species. Wholesale options are available for those who need a bigger order. **Contact Information** Species Spectrum [website](http://speciesspectrum.com/) Species Spectrum on [Facebook](https://www.facebook.com/speciesspectrum) Species Spectrum on [Twitter](https://twitter.com/#!/speciesspectrum) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Animal Rescue Awareness:** Creating awareness for animal rescue through creative business and ethical practices. - **Recycled Greeting Cards:** Designing eco-friendly greeting cards featuring a range of animals to promote sustainable practices. - **Animal-inspired Jewelry:** Producing animal-inspired jewelry that supports animal welfare organizations. ### Sectors Adopting This - **Socially Responsible Retail:** Bringing animal welfare to the forefront by producing and selling animal-friendly products while donating to animal welfare organizations. - **Sustainable Greetings Industry:** Disrupting the traditional greeting card industry by promoting eco-friendliness and animal welfare. - **Ethical Jewelry Industry:** Revolutionizing the jewelry industry by producing stylish and trendy pieces that support animal welfare organizations. ## Related on Trend Hunter - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [Animal Shelter-Supporting Brand Initiatives](https://www.trendhunter.com/trends/shelters-united.md) - [Eclectic Cat-Specific Stores](https://www.trendhunter.com/trends/triple-t-studios.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md)