# Oxidation-Organized Tea Shops Paper & Tea's Specialty Tea Store Arranges Leafs By Oxidation Rate By Alyson Wyers | Published 2014-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-tea-store References: [psfk](http://www.psfk.com/2014/10/specialty-tea-store-oxidation-berlin.html) & [paperandtea](http://www.paperandtea.com/news/mitte-opening) This recently opened specialty tea store located in Berlin organizes its stock by oxidation rate and origin. The new P & T (Paper & Tea) shop in Berlin's Mitte neighborhood is the brand's second spot. The sister to P & T's original concept store is also dedicated to "making the discovery of tea an engaging experience." In addition to unique organization, the specialty tea store offers a [tea tasting bar](https://www.trendhunter.com/trends/melon-afternoon-tea) and includes information inspired by wine tasting about aroma and flavor. It has a [wide range of tea leafs](https://www.trendhunter.com/trends/morris-park-collection) (like green, herbal, oolong, pu-erh, white and others) that are organized by country of origin (such as China, India, Japan, Kenya, Korea, Nepal, Sri Lanka and Taiwan) in addition to the rate of oxidation. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Oxidation-organized Tea Shops:** Opportunity for tea shops to redefine the way tea is organized and presented based on oxidation rate and origin. - **Engaging Tea Tasting Experiences:** Opportunity for tea stores to offer interactive and informative tea tasting bars inspired by wine tasting. - **Curation of Specialty Tea Selection:** Opportunity for tea shops to curate a wide range of specialty teas from different countries of origin, providing customers with a unique selection. ### Where This Applies - **Specialty Tea Retail:** Disruptive innovation potential in the specialty tea retail industry to create unique tea experiences and curated selections for customers. - **Hospitality and Events:** Opportunity for hotels, restaurants, and event venues to incorporate oxidation-organized tea bars and provide engaging tea tasting experiences to their guests. - **Food and Beverage Consulting:** Opportunity for food and beverage consulting firms to assist tea shops in implementing innovative organization strategies and enhancing customer experiences. ## Related on Trend Hunter - [Roasted Oolong Beverages](https://www.trendhunter.com/trends/roasted-oolong.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Tea Atelier Stores](https://www.trendhunter.com/trends/tea-atelier.md) - [Female-Founded Tea Ateliers](https://www.trendhunter.com/trends/epicurean-collection-1.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Antioxidant Portuguese Teas](https://www.trendhunter.com/trends/agrumes-des-montagnes.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)