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# Board Game Confections
Andie's Specialty Sweets Offers Beautiful Hand-Crafted Candy

By Sarah Nazim | Published 2012-02-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-sweets
References: [etsy](http://www.etsy.com/shop/andiespecialtysweets?section_id=7886972) & [facebook](https://www.facebook.com/pages/Andies-Specialty-Sweets/169955949730942?sk=info)

Andie’s Specialty Sweets, located in Los Angeles, California, clearly knows how to create unbelievably realistic, edible imitations of almost anything. From necklaces to buttons, to a [classic game of Scrabble](https://www.trendhunter.com/trends/scooters-coffee-1), the possibilities are endless according to Andie.

The focus of Andie’s Specialty Sweets is not only to create visually appealing pieces, but tasteful ones as well. These [sugar embellishments](https://www.trendhunter.com/trends/zales-x-sweethearts) are free of gluten, gelatin and hydrogenated oils, however the company is in the process of developing a vegan line. Andie’s Specialty Sweets also takes customized orders to appeal to your imagination since technically, the baker is able to turn anything into a sweet confection. These artistic treats are almost too beautiful to be eaten, but nonetheless, will make for [truly original gifts](https://www.trendhunter.com/trends/norman-love-confections-mothers-day).

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 66% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Edible Art:** Opportunity for innovation in the art and food industry to create visually stunning and edible pieces.
- **Customized Confections:** Opportunity for confectionery companies to target specific customer tastes and preferences.
- **Health-conscious Sweets:** Opportunity for bakery businesses to develop alternative sweet treats for health-conscious consumers.

### Sectors Adopting This

- **Confectionery:** Andie's Specialty Sweets is an example of the confectionery industry creating unique and visually stunning products.
- **Bakery:** Andie's Specialty Sweets' focus on gluten-free, gelatin-free, and hydrogenated oil-free candy shows an opportunity for bakeries to cater to specific dietary needs.
- **Art and Food:** Andie's Specialty Sweets combines art and food, creating an opportunity for businesses to marry the two in original and edible ways.

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