# City-Specific Coffees This Specialty Roast is Designed Just for New Yorkers By Katherine Pendrill | Published 2015-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-roast References: [grubstreet](http://www.grubstreet.com/2015/09/7-eleven-new-yorkers.html) & [7-eleven](https://www.7-eleven.com/Thirsty/Hot-Drinks/7-Eleven-Coffee/) 7-Eleven recently announced that it will be releasing a specialty roast just for [New York City](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship) residents. Unlike other cities, New York is filled with elegant cafes and specialty coffee shops serving some of the best beans in the world. 7-Eleven wants to appeal to New York coffee fans by crafting a roast that resonates with city residents. The specialty roast is called 'New York Bold' and features a combination of Colombian, Central American and Brazilian beans. The fine roast was created specifically by 7-Eleven based on feedback from loyal customers. Beyond simply offering customers a better cup of coffee, the new blend is designed to cater "to the bold, rich desires of New Yorkers." The city-specific brew even comes in a new 'Stay Hot Cup,' which ensures that the coffee stays at the optimal temperature. The new roast allows customers to enjoy a delicious cup of coffee while paying homage to the city they call home. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **City-specific Coffees:** Crafting specialty roasts that are designed specifically for residents of different cities. - **Elegant Cafes and Specialty Coffee Shops:** Creating unique coffee experiences in cities by offering high-quality beans and expertly crafted drinks. - **Catering to Local Preferences:** Developing coffee blends that cater to the specific tastes and desires of residents in different cities. ### Who This Affects Most - **Coffee Roasting and Distribution:** Opportunity to create city-specific coffee blends and distribute them to local cafes and coffee shops. - **Hospitality and Food Service:** Potential to partner with hotels, restaurants, and cafes to offer city-specific coffee blends and enhance the guest experience. - **Packaging and Product Design:** Innovating packaging solutions like the 'Stay Hot Cup' to ensure optimal coffee temperature and enhance the overall drinking experience. ## Related on Trend Hunter - [Festive Convenience Store Coffees](https://www.trendhunter.com/trends/holiday-coffee.md) - [Culinary Convenience Store Coffees](https://www.trendhunter.com/trends/7eleven-og-to-go.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Robust Retailer Coffee Ranges](https://www.trendhunter.com/trends/caseys-darn-good-coffee.md) - [Convenience Store Hot Beverages](https://www.trendhunter.com/trends/churroccino.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Groundbreaking Decaf Coffee Ranges](https://www.trendhunter.com/trends/city-boy-coffee.md) - [Customizable Pumpkin Spice Coffees](https://www.trendhunter.com/trends/7eleven-2.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md)