# Specialty Pizza Named After You Domino's Big Fantastic Deal By Alex Covert | Published 2008-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-pizza-named-after-you-dominos-big-fantastic-deal References: [springwise](http://www.springwise.com/food_beverage/social_pizza_ordering_with_a_s/) & [www02.order.dominos](http://www02.order.dominos.com/home/bfd/) [Domino's](https://www.trendhunter.com/trends/dominos-crispizzaburger) is allowing online users to [create their own pizza](https://www.trendhunter.com/trends/mix-match-combo), name it, and add it to their menu for others to order and enjoy. They call it BFD Builder, aka Big Fantastic Deal. Users can choose from 4 types of crust styles, 6 types of meats, and 6 types of other toppings. Some of the current names include Filthy, Chicago Crime Scene, and Marks Monster. The idea seems to be a hit, as there are over 13,000 unique pizza names (although there are only 144 different possible combinations). Regardless, [Domino's is experimenting](https://www.trendhunter.com/trends/dominos-pizzas) with the internet - giving their customers a unique experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Customized Food:** Domino's BFD Builder allows customers to create their own pizza and name it, tapping into the trend of personalized food experiences. - **User-generated Content:** Domino's BFD Builder encourages users to contribute and share their unique pizza creations, leveraging the trend of user-generated content in the food industry. - **Experiential Marketing:** Domino's BFD Builder provides customers with a memorable and interactive online experience, showcasing the trend of experiential marketing in the food sector. ### Who This Affects Most - **Fast Food:** Domino's BFD Builder introduces an innovative way for fast food chains to offer customized food options, disrupting the traditional fast food industry. - **Food Delivery:** Domino's BFD Builder enhances the food delivery experience by allowing customers to personalize their orders, presenting disruptive innovation opportunities in the food delivery sector. - **Digital Marketing:** Domino's BFD Builder showcases the potential of interactive and user-generated content in digital marketing strategies, opening doors for disruptive innovation in the marketing industry. ## Related on Trend Hunter - [Oversized NYC-Inspired Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-pizza.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/big-big-bundle.md) - [Spicy Specialty Pizzas](https://www.trendhunter.com/trends/spicy-chicken-bacon-ranch.md) - [Hybrid Burger-Topped Pizzas](https://www.trendhunter.com/trends/burger-joint-pizza.md) - [Burger-Style Pizza Lunches](https://www.trendhunter.com/trends/dominos-crispizzaburger.md) - [Topping-Heavy Pizza Meals](https://www.trendhunter.com/trends/best-34.md) - [Customer-Driven Pizza Menus](https://www.trendhunter.com/trends/pizza-guys-fan-favorites.md) - [Fried Chicken Burger Pizzas](https://www.trendhunter.com/trends/fried-chicken-burger-pizza.md) - [Indulgent 15-Topping Pizzas](https://www.trendhunter.com/trends/dominos-australia-the-lot.md)