# Specialty Instant Coffees The Good Ritual's Instant Coffee is Enhanced with Calming L-Theanine By Laura McQuarrie | Published 2024-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-instant-coffee References: [thegoodritual](https://thegoodritual.com/products/the-good-coffee-single-bag)  Poor-quality instant coffee often fails to satisfy consumers who seek more flavor and richness from their convenience-focused beverage choice, and The Good Ritual specializes in creating specialty instant coffee that provides cafe-quality experiences. The Good Coffee is a blend of three types of single-origin Arabica beans and that are brewed at low temperatures and freeze-dried to avoid burning and bitterness. This instant coffee is further enhanced with [calming L-theanine](https://www.trendhunter.com/trends/everyday-dose) to help coffee lovers avoid common side effects of consuming coffee, like the jitters. This specialty instant coffee is as easy to prepare as ever and it just needs water to create a deliciously smooth beverage that rivals barista-made beverages. With The Good Coffee, preparing everything from black coffee to [flavored latte beverages](https://www.trendhunter.com/trends/peppermint-mocha-instant-latte) are home is simplified without the need for specialty equipment. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 57% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Enhanced Instant Coffee:** Combining convenience with high-quality ingredients, instant coffees are being formulated with additional beneficial compounds like L-theanine. - **Single-origin Beverages:** Single-origin Arabica beans in instant coffee offer a rich, distinctive flavor profile that caters to discerning consumers. - **Specialty Home Brews:** Consumers are seeking cafe-quality experiences at home, driven by products that simplify the brewing process without sacrificing flavor. ### Who This Affects Most - **Food and Beverage:** The instant coffee market is innovating by integrating health-enhancing ingredients for a superior drinking experience. - **Health and Wellness:** The addition of calming agents like L-theanine to coffee taps into the growing consumer interest in reducing stress and improving well-being. - **Consumer Goods:** The demand for high-quality, easy-to-prepare beverages reflects a trend towards premiumization in everyday consumer products. ## Related on Trend Hunter - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Micro-Ground Instant Coffees](https://www.trendhunter.com/trends/premium-instant-coffees.md) - [Gut-Friendly Instant Coffees](https://www.trendhunter.com/trends/freezedried-instant-coffee.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Brain-Boosting Instant Coffees](https://www.trendhunter.com/trends/velty.md) - [Freeze-Dried Instant Coffee Pods](https://www.trendhunter.com/trends/yumbrew.md) - [Colombian Instant Coffee Blends](https://www.trendhunter.com/trends/colombian-instant-coffee.md) - [Frothy Instant Coffees](https://www.trendhunter.com/trends/starbucks-crema-collection.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md)