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# Energizing Cannabis Shots
Squier's Specialty Elixirs Has Launched the GO-Time Elixir

By Kalin Ned | Published 2024-07-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-elixirs
References: [drinkdifferent.co](https://drinkdifferent.co/collections/blueberry-lemon-3-pack/products/go-time-elixir)

![Energizing Cannabis Shots](https://cdn.trendhunterstatic.com/thumbs/539/specialty-elixirs.jpeg)

[Squier's](https://www.trendhunter.com/trends/squiers-speciality-elixirs) Specialty Elixirs recently debuted the GO-Time Elixir, a new cannabis beverage designed to provide consumers with a strong energy boost and enhanced focus. This product features solventless hash rosin and THCV, combined with yerba mate. This makes it a distinctive choice in the market.

Each bottle of Squier's Specialty Elixirs' GO-Time Elixir contains 40 mg of both hash rosin and THCV, along with 200 mg of yerba mate — an ingredient known for its caffeine and antioxidant content. The flavor profile of white peach apricot offers a refreshing option, appealing to consumers seeking tasty alternatives in [cannabis beverages](https://www.trendhunter.com/trends/new-sparkling-thc-beverage). The [fast-acting nature of the elixir](https://www.trendhunter.com/trends/shred-shotz), with effects typically felt within five to 15 minutes, adds to its convenience for users. The formulation is designed for mixing into various drinks.

Image Credit: Squier's Specialty Elixirs

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 59% | Activity: 75% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Cannabis-infused Energy Drinks:** The marriage of cannabis components with energy-boosting ingredients like yerba mate creates a unique blend that appeals to wellness-focused consumers.
- **Solventless Cannabis Products:** Incorporating solventless hash rosin highlights advancements in cannabis extraction methods that emphasize product purity and potency.
- **Fast-acting Cannabis Beverages:** Drinks that deliver effects within minutes offer a convenient option for users seeking immediate benefits, reshaping the consumption experience.

### Industries Being Reshaped

- **Cannabis Beverages:** The inclusion of innovative ingredients like THCV and solventless hash rosin in drinks exemplifies the evolving landscape of cannabis-infused products.
- **Functional Beverages:** Combining energy-boosting components with cannabis creates multifunctional beverages that cater to health-conscious consumers.
- **Health and Wellness:** Products that enhance focus and energy through botanical ingredients signify an intersection of natural wellness and modern needs.

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