# Mexican-Style Diet Bowls Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets By Laura McQuarrie | Published 2019-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-diet References: [prnewswire](https://www.prnewswire.com/news-releases/chipotle-launches-lifestyle-bowls-so-customers-can-achieve-new-years-wellness-resolutions-300770874.html) & [order.chipotle](https://order.chipotle.com/) Over the past few years, many people have made a commitment to live healthier lives, which has made specialty diets like Paleo, the ketogenic diet and the Whole30 program mainstream. Knowing that many more people will be making diet-based resolutions for their health and wellness with the arrival of a new year, [Chipotle](https://www.trendhunter.com/trends/high-protein-menu) launched a collection of Lifestyle Bowls. These all-new Lifestyle Bowls include the Paleo Salad Bowl, the [Keto](https://www.trendhunter.com/trends/keto-green-bowl) Salad Bowl, a Whole30 Salad Bowl and the Double Protein Bowl, which are exclusively available through the Chipotle mobile app and website. Each of the diet-centric menu offerings have been crafted to support the requirements of the different diet plans—for instance, the Double Protein Bowl is packed with a full-portion chicken and steak, while the Keto Salad Bowl follows the low-carb, high-fat model. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Specialty Diets:** Opportunity for restaurants and food brands to cater to the growing demand for specialty diets by offering menu items that align with popular diet plans. - **Lifestyle Bowls:** Innovation in the fast food industry to create customizable bowls tailored to specific diet plans, providing convenience for health-conscious consumers. - **Mobile App Ordering:** Disruptive opportunity for restaurants to develop and promote mobile apps for ordering, allowing customers to easily customize and order specialty diet-friendly meals. ### Who This Affects Most - **Restaurant Industry:** Opportunity for restaurants to differentiate themselves by offering speciality diet-friendly menu items and capturing a niche market of health-conscious customers. - **Food Service Industry:** Opportunity for food service companies to develop and distribute pre-packaged specialty diet meals for consumers seeking convenient and healthy options. - **Technology Industry:** Opportunity for technology companies to develop innovative solutions such as mobile apps and online platforms that cater to the specific dietary needs and preferences of consumers. ## Related on Trend Hunter - [Replenishing Post-Workout Bowls](https://www.trendhunter.com/trends/post-workout-bowls.md) - [Curated Wellness-Oriented Burrito Bowls](https://www.trendhunter.com/trends/power-bowls1.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md) - [Keto-Friendly Chicken Bowls](https://www.trendhunter.com/trends/keto-green-bowl.md) - [Athlete-Approved Restaurant Meals](https://www.trendhunter.com/trends/justin-medeiros-salad-bowl.md) - [Double Protein Burrito Bowls](https://www.trendhunter.com/trends/double-pollo-fit-bowls.md) - [Tofu-Topped Burrito Bowls](https://www.trendhunter.com/trends/new-lifestyle-bowl.md) - [Athlete-Inspired Salad Bowls](https://www.trendhunter.com/trends/justin-medeiros-salad-bowl1.md) - [QSR Gen Z Campaigns](https://www.trendhunter.com/trends/chipotles-snapchat-lens.md)