# Flower-Focused Coffee Packaging The Roastorium Specialty Coffee Packaging is Naturally Designed By Michael Hemsworth | Published 2016-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-coffee References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/roastorium.html) & [weekdaystudio](http://weekdaystudio.com/) Being that Roastorium is a specialty coffee brand that goes through a detailed process to create the perfect roasts for consumers, the packaging is designed to reflect this. Designed by Weekday Studio, the Roastorium packaging is [bright, vibrant, floral and fun](https://www.trendhunter.com/trends/fruit-bliss) with a clear focus on the coffee plant. The [omni design of the packaging](https://www.trendhunter.com/trends/custom-packaging-design) allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf. The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Specialty Coffee Packaging:** Opportunity for innovative and unique packaging designs that reflect the brand's story and values. - **Unified Branding Aesthetic:** Opportunity to create packaging that maintains a consistent and recognizable brand image across product lines. - **Omni Design Packaging:** Opportunity to develop packaging solutions that can accommodate different products while maintaining a cohesive design. ### Where This Applies - **Specialty Coffee:** Opportunity to differentiate from mainstream coffee brands by offering unique and visually appealing packaging. - **Graphic Design:** Opportunity for graphic designers to collaborate with coffee brands and create eye-catching and distinctive packaging designs. - **Retail:** Opportunity for retailers to curate and showcase specialty coffee brands with visually captivating packaging to attract customers. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)