# Spirit-Infused Coffee Blends 787 Coffee is a Specialty Coffee Brand with a Farm-To-Cup Model By Kalin Ned | Published 2025-06-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/specialty-coffee-brand References: [einpresswire](https://www.einpresswire.com/article/826378836/787-coffee-continues-strategic-expansion-bringing-specialty-coffee-to-new-communities-and-digital-frontiers)  787 Coffee's strategic expansion represents a compelling case study in specialty coffee brand growth. The company sets itself apart in the market with the introduction of high-quality blends that are infused with various spirits like rum, whiskey, and tequila. The company's trajectory from hurricane-related setbacks in 2016 to operating over 30 locations across multiple markets demonstrates remarkable resilience and business acumen. 787 Coffee's unique farm-to-cup model features high-altitude Puerto Rican beans sourced directly from growers at 3,000 feet. This provides distinct quality differentiation in New York City's crowded [specialty coffee brand market](https://www.trendhunter.com/trends/Lifestyle-coffee-expansion). 787 Coffee's commitment to ethical sourcing ensures farmers receive substantially more than the typical 10% of retail value. The [single-origin Puerto Rican beans](https://www.trendhunter.com/trends/kona-coffee-company) offer terroir-specific flavors that stand out from generic blends. The company's vertical integration from farm to café guarantees quality control while allowing for compelling storytelling about coffee origins. Image Credit: 787 Coffee ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 59% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Spirit-infused Beverages:** Blending coffee with spirits like rum, whiskey, and tequila introduces a novel category that merges the indulgence of cocktails with the everyday routine of coffee consumption. - **Farm-to-cup Models:** Adopting a farm-to-cup approach provides businesses with the ability to ensure unparalleled quality control and to craft compelling narratives around product origins. - **Ethical Sourcing Practices:** Ethically sourcing beans directly from farmers not only supports sustainable agriculture but also enhances brand loyalty by aligning consumer values with company practices. ### Who This Affects Most - **Specialty Coffee:** The specialty coffee industry finds a distinct edge with spirit infusion, presenting a fresh avenue for flavor innovation and consumer engagement. - **Alcoholic Beverage:** The alcoholic beverage industry can discover crossover potential with coffee infusions, appealing to a clientele interested in premium, artisanal experiences. - **Sustainable Agriculture:** Sustainable agriculture benefits from direct sourcing models, offering transparency and fair compensation that are increasingly demanded by today's conscious consumers. ## Related on Trend Hunter - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Fine Fragrance Coffees](https://www.trendhunter.com/trends/fine-fragrance-coffee.md) - [Multi-Continent Coffee Bean Blends](https://www.trendhunter.com/trends/coffee-bean-blend.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Global Coffee Acceleration Strategies](https://www.trendhunter.com/trends/global-acceleration-strategy.md) - [Sommelier-Crafted Coffees](https://www.trendhunter.com/trends/kloo-q-grader-concentrate.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md)