# Reduced Plastic Snack Packaging ALDI Specially Selected Hand Cooked Chips Come in New Packets By Michael Hemsworth | Published 2024-06-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips References: [grocerytrader](https://grocerytrader.co.uk/aldi-crunches-down-on-single-use-plastic-in-crisp-packaging/) & [aldi](https://www.aldi.co.uk)  [ALDI](https://www.trendhunter.com/trends/recycled-plastic-bottle) Specially Selected Hand Cooked chips are showing off new packet packaging that incorporates recycled materials to help the brand reduce its use of virgin plastic in its private label products. The packaging update will see the packets incorporating at least 35% recycled material, which will see its use of virgin plastic reduced annually by 78 tonnes. The packaging update will be expanded to the brand's [private label popcorn](https://www.trendhunter.com/trends/aldi-private-label) and lentil chips as part of the company's wider shift towards using 50% recycled materials for packaging by 2025. Plastics and Packaging Director Luke Emery commented on the updated ALDI Specially Selected Hand Cooked chips packaging saying, "At Aldi, we are continuously making changes when it comes to reducing plastic waste, and we know how important this is to our customers too. Increasing the recycled content in our crisp packaging is just one way we are helping our customers to reduce their environmental impact, with all these little changes adding up to make an even bigger difference.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Snack Packaging:** Integrating recycled materials into snack packaging highlights a movement towards reducing the reliance on virgin plastics. - **Eco-friendly Consumer Goods:** Products incorporating a significant percentage of recycled content address growing environmental concerns and consumer demand for sustainability. - **Recycled Content Mandates:** Policies and brand commitments towards achieving higher recycled content in packaging materials underscore the shifting regulatory and consumer landscape. ### Where This Applies - **Food and Beverage:** The industry sees transformative changes as brands adopt sustainable packaging to appeal to environmentally conscious consumers. - **Packaging and Materials:** Innovations in packaging materials that incorporate recycled content are driving new opportunities within the packaging sector. - **Retail:** Retailers integrating sustainable practices, such as reduced plastic use, enhance their brand image and meet evolving consumer expectations. ## Related on Trend Hunter - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md) - [Recyclable Resin Chip Packaging](https://www.trendhunter.com/trends/tortilla-chip-packaging.md) - [Snack Packaging Plastic Reductions](https://www.trendhunter.com/trends/plastic-packaging-reduction.md) - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Sustainable Snack Chip Packaging](https://www.trendhunter.com/trends/pepsico-europe.md) - [Paper-Packaged Popped Snacks](https://www.trendhunter.com/trends/snack-a-jacks-multipacks.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md)