# Flavored British Butter Products The Specially Selected Butters are Only at ALDI By Michael Hemsworth | Published 2023-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/specially-selected-butters References: [foodbev](https://www.foodbev.com/news/aldi-releases-specially-selected-flavoured-butters/) & [aldi](https://www.aldi.co.uk)  The Specially Selected butters are being launched at [ALDI](https://www.trendhunter.com/trends/specially-selected-butter) in the UK as a series of [flavored butters](https://www.trendhunter.com/trends/artisanal-butters) perfect for avid or amateur chefs alike to incorporate into their holiday recipes this year. The products come in two varieties including Truffle and Garlic & Herb, which are both crafted with British cream along with additional flavors. The Truffle butter boasts truffle oil and black pepper, while the Garlic & Herb features garlic with additional herbs for a touch of added flavor. The Specially Selected butters are a seasonal product only available at participating ALDI locations through Christmas while supplies last and are priced at £1.59 per 110-grams. The products are all vegetarian-friendly and labeled with the 'I'm New' badge to catch the eye of holiday shoppers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 14% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavored Butters:** The launch of Specially Selected flavored butters at ALDI presents an opportunity for other retailers to tap into the growing demand for unique and innovative butter products. - **Holiday Recipes:** The introduction of Specially Selected butters as a holiday ingredient provides an opportunity for cookbook publishers to create new recipe collections that highlight the use of flavored butters in festive dishes. - **Vegetarian-friendly Products:** The vegetarian-friendly nature of the Specially Selected butters presents an opportunity for food service providers to expand their offerings and cater to the increasing demand for plant-based alternatives. ### Industries Being Reshaped - **Supermarkets:** The launch of Specially Selected flavored butters at ALDI highlights the potential for other supermarkets to introduce their own exclusive line of unique and flavorful butter products. - **Cookbook Publishers:** The introduction of Specially Selected butters as holiday ingredients presents an opportunity for cookbook publishers to create new recipe collections that incorporate these innovative flavored butters. - **Food Service Providers:** The vegetarian-friendly nature of the Specially Selected butters provides an opportunity for food service providers to expand their menu options and cater to the growing demand for plant-based alternatives. ## Related on Trend Hunter - [Flavored Festive Season Butters](https://www.trendhunter.com/trends/specially-selected-butter.md) - [Recipe-Ready Truffle Butters](https://www.trendhunter.com/trends/all-things-butter-truffle.md) - [Flavorfully Infused Cheeses](https://www.trendhunter.com/trends/aldi-specially-selected.md) - [Herbaceous Artisan-Style Butters](https://www.trendhunter.com/trends/sublime-butter-and-clawson-farms.md) - [Festive Brandy-Flavored Butters](https://www.trendhunter.com/trends/brandy-butter.md) - [Garlic Bread Snack Chips](https://www.trendhunter.com/trends/specially-selected-garlic-bread-crinkle-cut-crisps.md) - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Herby Parmesan Butters](https://www.trendhunter.com/trends/trader-joes-butter-with-parmesan-garlic-herb.md) - [Limited-Edition Hot Sauces](https://www.trendhunter.com/trends/sauce-shop-sauces.md)