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# Futuristic Road Racers
The Specialized fUCI by Robert Egger Turns Traditional Bikes on Their Heads

By Meghan Young | Published 2016-04-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/specialized-fuci
References: [freshnessmag](http://www.freshnessmag.com/2016/03/31/specialized-robert-egger-break-road-bike-rules/)

The Specialized fUCI is a road race bike that doesn't look like a road race bike -- and that's the whole point. Designed by Specialized's Creative Director Robert Egger, he set his eyes on the [International Cycling Union](https://www.trendhunter.com/trends/freeride-to) - known as the [UCI](https://www.trendhunter.com/trends/aerohead-ii) -- with this new view of competition bikes.

The Specialized fUCI breaks the current mold by "expanding the size of the wheels, tubing, and the notion of aerodynamic advantage, even creating a space for storage and a smartphone," writes Freshness Mag. With an overall [futuristic aesthetic](https://www.trendhunter.com/trends/yai), it might not be wildly successful at first, but it does touch on the look of the light cycles from TRON: Legacy. That can only mean good things.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 73% | Activity: 68% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Futuristic Road Racers:** Disruptive innovation opportunity: Redesign road race bikes with a futuristic aesthetic and expanded features like storage and smartphone integration.

### Who This Affects Most

- **Cycling Equipment Manufacturing:** Disruptive innovation opportunity: Create and produce specialized road race bikes that break traditional molds and offer new features for competitive cyclists.
- **Sporting Goods Retail:** Disruptive innovation opportunity: Stock and market futuristic road race bikes that appeal to consumers seeking cutting-edge design and enhanced functionality.
- **Smartphone Accessories:** Disruptive innovation opportunity: Develop smartphone accessories specifically designed for integration with innovative road race bikes, catering to the needs of cyclists in the digital age.

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