# Video Call Shopping Services Apple's Specialist over Video Service Enhances Personalization By Jana Pijak | Published 2024-02-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/specialist-over-video References: [indianexpress](https://indianexpress.com/article/technology/tech-news-technology/apple-specialist-over-video-iphone-shopping-8498282/)  Apple's Specialist over Video shopping experience is revolutionizing online shopping by bringing a personalized touch to the digital realm. Traditionally, in-store shopping allows for interaction with knowledgeable salespeople, creating a more intimate experience, while online shopping often lacks this human connection. With Apple's innovative approach, customers browsing the Apple.com store in the US can now connect with a retail team member via video call. This feature offers real-time assistance on new product features, trade-in offers, carrier deals, and financing options. The process is seamless, with customers able to initiate a video call with just a few clicks, making the shopping experience more engaging and informative. For boomer consumers, who may be less tech-savvy and appreciate personalized assistance, this service is particularly valuable. It bridges the gap between the convenience of online shopping and the personalized experience of in-store visits, catering to a demographic that values human interaction and guidance in their purchasing decisions. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 27% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Video Call Shopping:** Apple's Specialist over Video shopping experience is revolutionizing online shopping by bringing a personalized touch to the digital realm. - **Human Connection in Online Shopping:** Apple's innovative approach offers real-time assistance via video calls, bridging the gap between the convenience of online shopping and personalized in-store visits. - **Tech-savvy Assistance for Boomers:** For boomer consumers who value human interaction and guidance, Apple's Specialist over Video service provides valuable personalized assistance in their purchasing decisions. ### Sectors Adopting This - **E-commerce:** Apple's Specialist over Video shopping experience is disrupting the e-commerce industry by providing personalized assistance and human connection to online shoppers. - **Online Retail:** Through video calls, Apple's innovative approach is revolutionizing the online retail industry by creating a seamless and engaging shopping experience. - **Technology:** Apple's Specialist over Video service is an example of how technology can be leveraged to enhance the customer experience and bridge the gap between online and offline shopping. ## Related on Trend Hunter - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [AI-Powered Personal Shoppers](https://www.trendhunter.com/trends/perplexity-shopping-experience.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md)