# Special-Edition Urban E-Bikes Hyundai is Launching a Limited Version Of the 'eXXite Next Step' By Rahul Kalvapalle | Published 2023-06-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/specialedition-urban-ebikes References: [gearrice](https://www.gearrice.com/update/hyundai-also-entered-the-electric-bicycle-industry/) & [exxite](https://exxite.com/products/exxite-next)  South Korea-based multinational automotive giant [Hyundai](https://www.trendhunter.com/trends/hyundai-inster) is preparing to make its first big foray into the burgeoning [e-bike space](https://www.trendhunter.com/trends/electric-bicycle-designs) with the launch of a special edition version of Rayvolt's 'eXXite Next Step,' an unabashedly urban e-bike that has a growing fanbase of its own. This limited-edition take on Rayvolt's 'eXXite Next Step' will be offered with a 250-watt rear-hub motor that is capable of producing 50 Nm of torque and providing a trio of levels of torque-sensitive pedal assistance up to 25 km/h. Elsewhere, regenerative braking allows for the range of the battery to be expanded beyond its on-paper limit of 80 km per full charge. While other auto companies have taken the step of launching their own e-bikes, Hyundai has opted for the interesting step of entering into a branding collaboration with an already established e-bike maker, combining the best of both worlds in terms of e-bike expertise and brand recognition. Image Credit: Hyundai ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 70% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Branded E-bikes:** More automotive companies can explore partnerships with established e-bike makers to enter the growing e-bike market with expert products and brand recognition. - **Regenerative Braking:** Innovators can incorporate regenerative braking technology in other modes of urban transportation to extend battery range and promote eco-friendliness. - **Urban E-bikes:** E-bike makers can shift their focus towards more comfortable and customizable urban e-bikes to cater to a growing fanbase of city-dwelling commuters. ### Industries Being Reshaped - **Automotive:** Automakers can diversify their products with e-bikes as city commutes continue to shift towards more environmentally friendly modes of transportation. - **Electric Bicycles:** E-bike makers can pursue branded partnerships with other sectors to enhance brand recognition continue to explore innovation in battery technology and push the boundaries of what e-bikes can do. - **Sustainable Transportation:** More industries can focus on eco-friendly solutions for urban commuting as consumers continue to shift priorities towards sustainable lifestyles. ## Related on Trend Hunter - [Functional Utility E-Bikes](https://www.trendhunter.com/trends/ultra-40.md) - [Automobile-Inspired E-Bike Launches](https://www.trendhunter.com/trends/ford-1.md) - [Limited-Edition Folding Bikes](https://www.trendhunter.com/trends/heybike-mars-hyper.md) - [Truck-Inspired Electric Bikes](https://www.trendhunter.com/trends/hummer-ev-1.md) - [Hydrogen-Powered eBikes](https://www.trendhunter.com/trends/alpha-neo-ebike.md) - [Sunset-Themed E-Bikes](https://www.trendhunter.com/trends/the-horizon.md) - [Hydrogen Fuel Cell Bikes](https://www.trendhunter.com/trends/hyryd.md) - [Quick-Charge Electric CUVs](https://www.trendhunter.com/trends/hyundai-inster.md) - [Premium Racing E-Bikes](https://www.trendhunter.com/trends/haibike-hybe.md)