# Charitable Special-Edition Beers The Lola Beer Was Designed to Raise Cancer Awareness and Funds By Mishal Omar | Published 2016-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/specialedition-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/lola-by-maier.html) & [grin-project](http://www.grin-project.com/) This special-edition beer is both beautiful and promotes awareness for a very important cause. Called the '[Lola](https://www.trendhunter.com/trends/international-womens-day-cupcakes)' beer, the branding for these [limited-edition bottles](https://www.trendhunter.com/trends/86-tattoo-limited-edition) was designed by the creative agency Grupolngenio. The beer brand is based in Spain and features a pink circular label that is meant to raise awareness for breast cancer. The special-edition beer was designed as a tribute to women who have had to deal with this devastating illness and part of the profits made from the purchase of these bottles will go towards [breast cancer research](https://www.trendhunter.com/trends/thrive-causemetics1). This beer acts to raise awareness and funds for a crucial issue that many people have to deal with, offering a relatable product that could do some good in the world. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Charitable Beers:** Breweries partnering with charitable causes to raise awareness and funds through special-edition beers. - **Cause Awareness:** Using product branding and design to raise awareness and support for important causes like breast cancer. - **Socially Conscious Consumption:** Consumers increasingly seeking products that have a positive impact and support meaningful causes. ### Industries Being Reshaped - **Craft Beer:** Craft breweries collaborating with charitable organizations to create special-edition beers that raise awareness and funds. - **Nonprofit:** Nonprofit organizations partnering with breweries to create charity-focused beer brands as a fundraising initiative. - **Branding and Design:** Creative agencies and designers working on branding and packaging for special-edition beers focused on cause awareness and charity initiatives. ## Related on Trend Hunter - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Charitable Hard Pink Lemonades](https://www.trendhunter.com/trends/pink-lemonade.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Breast Cancer-Supporting Mezcals](https://www.trendhunter.com/trends/convite.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)