# Fashion House Checkered Vinyls Burberry Presents a Special Vinyl Record with an Optical Illusion By Amy Duong | Published 2025-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/special-vinyl-record References: [instagram](https://www.instagram.com/p/DLetqo2NPYl/)  British fashion house Burberry unveils a special vinyl record which is designed with a notable print. It evokes an optical illusion with its captivating animation. It was shared online on the fashion house's Instagram -- the kinetic art moves with the music as it plays the rave anthem Sweet Harmony by Liquid from 1992. It morphs the classic Burberry check and moves in a hypnotic motion. This has been conceptualized by phenakistoscope artist Drew Tetz. It features the check moving carefully with its calculated optical illusions onto the print. Another mix can be seen in the form of its logo -- the equestrian knit logo is brought to life as it moves in a fluid motion. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 96% | Activity: 97% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Optical Illusion Vinyl Designs:** Vinyl records integrated with optical illusion art offer sensory experiences that capture both visual and auditory attention. - **Fashion-driven Music Collaborations:** Collaborations between iconic fashion brands and the music industry create exclusive collectible items that enhance brand visibility and cultural influence. - **Kinetic Art on Fashion Products:** The application of kinetic art on fashion products provides a dynamic and engaging interaction for consumers, blending traditional art forms with modern aesthetics. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion houses are venturing into multimedia innovations, using unique art-inspired products to offer differentiated experiences and exclusive items. - **Music Merchandise:** Music merchandise is evolving from standard band t-shirts to intricate, artful creations that appeal to diverse consumer interests and art enthusiasts. - **Visual Art Technology:** Visual art technology in the retail sector opens new avenues for immersive customer experiences, linking traditional art techniques to contemporary consumer products. ## Related on Trend Hunter - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Luxe Artful Limited Vinyls](https://www.trendhunter.com/trends/to-pimp-a-butterfly.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Luxe Leather-Lined Plaid Sneakers](https://www.trendhunter.com/trends/terrace-sneaker.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Immersive Seaside Retreats](https://www.trendhunter.com/trends/oneonly-aesthesis.md)