# Surreal Cultural Campaigns David Lachapelle's Special T Ads Enter Three Magical Worlds By Meghan Young | Published 2011-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/special-t References: [whitezine](http://www.whitezine.com/en/photography/david-lachapelle-for-special-t.html) & [nestle](http://www.nestle.com) Famed photographer David Lachapelle has brought his vibrantly imaginative photography skills to Nestle for their Special T ad campaign. As colorfully surreal as his [Schweppes campaign](http://www.trendhunter.com/trends/uma-thurman-schweppes) that starred the stunning Uma Thurman, these series of Special T prints are full of childlike wonder. Through the Special T ad campaign, Lachapelle brings to life different cultures in order to portray three different countries: India, Japan and China. It is these three countries that have inspired the new Special T tea flavors featured in the ad campaign. The Special T ad campaign explores the idea that these fantastical flavors will burst onto taste buds with enthusiasm, inducing fun and fanciful fervor to the drinker. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Imaginative Advertising:** Opportunities for creating visually stunning and unique advertising campaigns that capture consumers' attention through surreal and imaginative elements. - **Cultural Inspiration:** Exploring and incorporating different cultures into branding and marketing strategies to appeal to a diverse consumer base. - **Emotional Connection:** Using creative storytelling and visual representations to evoke strong emotions and create a deep connection between the brand and the consumer. ### Industries Being Reshaped - **Food and Beverage:** Incorporating vibrant and fantastical elements into food and beverage advertising campaigns to engage consumers and highlight unique flavors. - **Photography and Art:** Collaborating with renowned photographers and artists to create visually stunning campaigns that stand out in the crowded advertising landscape. - **International Travel and Tourism:** Creating immersive advertising campaigns that showcase the cultural richness and diversity of different countries to attract tourists and promote cultural exchange. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)